Publishing Talks Interview with Jane Friedman of Hot Sheet

Publishing Talks began first as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. Over the years, I talked with a variety of editors, publishers and others, innovators and leaders in independent publishing and bookselling in the past, and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with people who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business, always trying to explore and understand the complex web of books, authors and readers that is at the heart of our evolving culture.

Every year, ever more new books are published, and the “rules of the game” evolve faster than most of us can keep up. Given the pace of change in the book industry, I could not think of anyone better to learn about the latest trends and developments than Jane Friedman, whose insights and breadth of knowledge are unmatched among industry observers. I first spoke with her in 2015 and then again in 2022, and I always learn a great deal from her in every conversation we have.

Jane publishes a bi-weekly industry newsletter,  a must-read for anyone involved with publishing, called The Hot Sheet. Her most recent book is The Business of Being a Writer (University of Chicago Press). Collaborating with The Authors Guild, she wrote The Authors Guild Guide to Self-Publishing. In 2023, Jane was awarded Publishing Commentator of the Year by Digital Book World.

You might also have heard of Jane because of her experience with AI book fraud, which she wrote about in August 2023. She has put together a roundup of the extensive coverage and interviews about what happened, which you can explore here.

And she publishers yet another newsletter for writers and creators called Electric Speed, which is also worthwhile subscribing to.

Her website offers a wide range of services and information for writers: “I report on the book publishing industry and help authors understand the business. I’ve been working in book publishing since the 1990s, but my views are not from the 1990s. Amidst rapid change in the industry, writers need honest and unbiased guidance to make the best decisions for their careers. I hope to offer you a signal amidst the noise.”

Jane Friedman is a very busy woman, I am truly grateful that she was able to take some time to talk to me about the latest goings on in publishing.

Writerscast began in 2008! Thanks to all who have participated and all of you who have listened to this series over the past 15 years. It’s been fun.

 

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Chris Jones: The Swine Republic: Struggles with the Truth about Agriculture and Water Quality

The Swine Republic: Struggles with the Truth about Agriculture and Water Quality – Chris Jones – Foreword by Tom Philpott – Ice Cube Press – 9781948509404 – 400 pages – $29.99 – June 1, 2023

When I saw the title of this book, I knew I would want to read it. How could I resist?

Ice Cube Press is an Iowa-based publisher that consistently publishes books that while often are focused on Iowa stories, readers anywhere should be reading. This book consists of a series of blog pieces written by Chris Jones while he was a Research Engineer with IIHR-Hydroscience & Engineering at the University of Iowa. As a scientist, Jones knows what he is talking about, and because he has been deeply involved in water issues in Iowa, probably understands not only the hydrology but the politics, economics, and sociology of Iowa as well as anyone, maybe better.

I learned so much from this book. It is incredibly informative, and while it is absolutely only about Iowa and its water, environmental and political issues, what Jones talks about applies in so many ways to almost every place in America (and the world). Because there is so much mind-boggling information in this book, as I was reading it, I found myself telling everyone I talked to some of the amazing facts about Iowa that I had never known. And unlike alot of coastal residents, I am have actually spent time in the midwest, and have been to Iowa more than a few times.

Every one of you who reads this introduction and everyone who takes the time to listen to this podcast should buy and read The Swine Republic! If you don’t live in or near Iowa, it is true that alot of the contents of this book will be obscure and relate specifically to people and places you will never know. But beyond the details of water politics, stream pollution and fertilizer run-off in Iowa, and the condition of the drinking water in Iowa, the meta-story (or subtext if you prefer) here is about how modern industry and industrial agriculture have grown too powerful, and how we as citizens must find ways to force ourselves and the structure of our civilization to change – or else, as it seems to me, the changes will be forced upon us in ways that we cannot fully grasp now, but which we can be certain will be more painful when they are upon us.

If you’re like me, when you think of “Iowa,” you immediately visualize farms, rolling hills of corn, and rural life at its most quintessentially American. Of course this is complete nonsense and has been for a very long time, but I doubt that even most Iowans don’t share that image. In reality, Iowa, as Chris Jones describes it, is really a feat of engineering, a vast hydrological construction topped by immense amounts of chemical fertilizer and animal waste that pollutes the groundwater and waterways of the state while agribusiness interests reap equally vast profits and its citizens, landscape and wildlife suffer the consequences.

There are way more pigs in Iowa than people, and as Jones points out, the animal waste produced by Iowa’s pigs, cows, turkeys and chickens is about equal to what a human population of 168 million produces. Unreal. Aside from the incredible data and facts you will learn, you will also gain a much clearer understanding of the intricacies of power and money in modern American agriculture, truly from the ground up. It is not a pretty picture. I really enjoyed reading this book, meeting Chris Jones and talking to him for Writerscast. I am sure we could have gone on for many more hours and I wish we could have done that. Please take a listen.

Chris Jones holds a PhD in Analytical Chemistry from Montana State University and a BA in chemistry and biology from Simpson College. Previous career stops include the Des Moines Water Works and the Iowa Soybean Association. As an avid outdoorsman, he enjoys fishing, bird watching, gardening, and mushroom hunting in both Iowa and Wisconsin. While he spends most of his time in Iowa City, he is especially fond of the Upper Mississippi River and the Driftless Area of Iowa, Minnesota, and Wisconsin. He recently retired from the Univ. of Iowa.

“Truly brilliant—new ways of thinking about stuff that’s right in front of us. I guarantee this will make you see not just the Midwest but the whole world considerably differently.”—Bill McKibben, author, The End of Nature

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Baron Wormser: The Road Washes Out in Spring

The Road Washes Out in Spring: A Poet’s Memoir of Living Off the Grid – Baron Wormser – Brandeis University Press – 9781684581603 – 214 pages – paperback – $24.95 – March 7, 2023 – ebook versions available at lower prices

Baron Wormser is a poet and prose writer whose work I have been familiar with for many years. Back in the 1970s, he and his wife Janet, moved to rural Maine as part of the “back to the land” wave that had been inspired by hippies and the Stewart Brand’s influential Whole Earth Catalog and especially the writings of the now almost mythic Helen and Scott Nearing, vegetarians who pioneered simple living in the 1930s and 40s.

His memoir of that time was originally published almost twenty years ago and now there is a new edition of this meditative, almost poetic narrative of simple living.

Baron and his family lived in a house they built in Maine with no electricity or running water. Much like the Nearings, they raised (and canned) much of their own food, carried water from their well, and read through the long winter nights by the light of kerosene lamps.

As Wormser states early in this book, living off the grid was not meant to be a statement of anything. In fact, as complete novices to the life they set out to live, it turned out that they had built their house in a place that there was no electricity and initially they could not afford to pay to have power lines run to their house. As time went on, they embraced the simplicity of their rural lives and learned from their experienced neighbors, for whom life was not a choice and “lifestyle” would have been a meaningless term.

Wormser refuses any simple understanding or explanation for the lives he and his wife chose for the twenty five year period during which they raised their children and became integral to the local community. He writes about nature and the simple life without sentimentalizing anything, appreciates the good and faces the difficulties head on without failing to note the complexity of everything we prefer to think of as simple. He is a careful thinker and writer, and his poetic self is a presence at all times.  Here is a lovely excerpt from the book:

If there is such a thing as a mutable eternity, it is snow falling in the woods. I am thinking of a windless, steady plummeting. Nothing is moving except for snowflakes. You can hear the snow faintly ticking on the pine needle branches. You can hear it descending—a soft sift of air. You are held in the hand of something enormous yet gentle, something extraordinary yet calming, something evanescent yet quite palpable (from a Latin word meaning “to touch gently”). Every surface receives the snow in its way. A large, fallen, curled maple leaf collects the snow in its center. A boulder”s stored heat resists the snow at first. Then its surface turns wet as if it were raining. Then with un-boulder-like delicacy a thin frizz accumulates. On top of the garden gate a fragile white skein begins to perch. Little, almost derby-like hats grow on the garden fence posts. The mown grass around the house fills in gradually. The stiff, frozen blades seem like little heights. Then the snow, as it mounts, receives itself. Another landscape is created and for months we live in that landscape.

When I was in my twenties, I shared the impulse to “head for the country,” where I tried and failed to make a go of living on the land. I greatly admire and appreciate what the commitment that Baron and his family made to live in Maine for a quarter century. And it was a deep pleasure to read this memoir of that time.

In 2000 Baron was appointed Poet Laureate of Maine by Governor Angus King. He currently resides in Montpelier, Vermont, with his wife. In 2009 he joined the Fairfield University MFA program. He works in schools with both students and teachers. Wormser has received the Frederick Bock Prize from Poetry and the Kathryn A. Morton Prize along with fellowships from Bread Loaf, the National Endowment for the Arts and the John Simon Guggenheim Memorial Foundation. In 2000 he was writer in residence at the University of South Dakota. Wormser founded the Frost Place Conference on Poetry and Teaching and also the Frost Place Seminar. His most recent book of poetry is The History Hotel, published by CavanKerry Press.

In other rooms and beyond those rooms
So much was occurring that went on happily
And unhappily, indifferent to protocols,
Brimming with anemones, half-heard melodies,
Averted glances. 

(from “Elegy for the Poet Adam Zagajewski”)

Author website

Buy The Road Washes Out in Spring

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S.C. Gwynne: His Majesty’s Airship interview by David Wilk

His Majesty’s Airship: The Life and Tragic Death of the World’s Largest Flying Machine — Sam Gwynne — Scribner — 9781982168278 — 320 pages — hardcover — $32.00 – May 2, 2023 — ebook versions available at lower cost

Sam Gwynne is the author of the outstanding Empire of the Summer Moon, a book I really loved. In this new work, he tells the story of a very different sort, documenting the British airship R101, but covering essentially the entire rise and fall of “lighter than air” powered flight. Like so many other airships, R101 crashed horribly in 1930 and killed almost its entire crew, including the leadership of the British airship industry, which at the time still hoped for an empire conquering means of travel. It was a massive case of a foolish, hubristic belief in something that could never succeed. It’s tempting to view this disaster as symptomatic of an empire in decline.

At least for a time, airships were a symbol of the future. R101 was, in fact, the largest aircraft ever to have flown and the product of what appeared to be advanced engineering. Somehow its supporters simply failed to recognize that these massive, hydrogen fueled, uncontrollable flying structures were bound to fail.

There is a captivating cast of characters at hand, including German inventors, well-to-do aristocrats to brilliantly flawed engineers, alcoholic flyers and even a Romanian princess and her doomed romance with the leader of the British airship program.

Gwynne is a masterful storyteller and is able to bring a previously obscure piece of twentieth century history to life for modern readers. It was a pleasure to speak with him about this book, his working methods as a writer of history, and a range of other topics as well. I’m looking forward to reading Sam’s next book, on any subject he cares to write about. He is that good a writer.

S.C. “Sam” Gwynne is the author of acclaimed books on American history: Empire of the Summer Moon and Rebel Yell: The Violence, Passion, and Redemption of Stonewall Jackson, Hymns of the Republic: The Story of the Final Year of the American Civil War, and The Perfect Pass: American Genius and the Reinvention of Football. He grew up in Connecticut, went to Princeton and Johns Hopkins, and now lives in Austin, Texas.

Sam has written for Texas Monthly and for Outside magazine. He was a Correspondent, Bureau Chief, National Correspondent and Senior Editor for Time Magazine and has also written for the New York Times, Harper’s, Los Angeles Times, San Francisco Chronicle, California Magazine, Boston Globe, Dallas Morning News, and other publications.

Author website. 

Buy the book from Bookshop.org

“Aviation history is nothing less than miraculous; it took a mere sixty-three years, after all, to get from the Wright brothers to Neil Armstrong. Barely a century ago, however, our skies were filled with a bounty of gliders, biplanes, and flying boats; balloons, blimps, and zeppelins. With His Majesty’s Airship, the inimitable Mr. Gwynne explores in vivid detail how this dream bloomed, and how it, in time, fell tragically to earth. He has written both a remarkable history and an eye-opening revelation of technology’s recurrent phantasms.” — Craig Nelson, award-winning author of Pearl Harbor and Rocket Men

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Publishing Talks: An Interview with Shouvik Paul of CopyLeaks

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series grew to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

I met Shouvik Paul a number of years ago when he was working for SharedBook, a company for whom I did some consulting work. He is a really smart guy and has been involved in a variety of technology related start ups during his career. Shouvik is currently the Chief Operating Officer of Copyleaks Inc., an award-winning AI-based text analysis company whose primary work is to identify potential plagiarism and paraphrasing across nearly every language, detect AI-generated content, and provide generative AI governance and compliance solutions. For obvious reasons, this kind of technology will be of interest to all kinds of publishers and content owners.

CopyLeaks has been working in AI for years, and now that AI in many different applications will become crucial for the book industry to understand and apply, I thought this would be a great opportunity for me and for Publishing Talks listeners  to learn more about where this is all headed from someone who knows alot more than most of the rest of us.

I think this conversation will spur your thinking in a variety of ways. It certainly has inspired me to learn more about AI and how it can be used, what the risks of using it are, and how we need to think about AI both within the book business and in our overall culture. Don’t be surprised if this changes your outlook on the way AI will affect our business and hopefully it will inspire you as to learn more about it as well. The book industry cannot afford not to recognize how this technology will change our lives in so many ways.

Shouvik lives in Manhattan with his two daughters; he wanted me to note here that they refer to him as “That guy who has to stop and pet every dog that passes by” — which is a pretty great recommendation, in my view.

CopyLeaks.com

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Maureen Owen and Barbara Henning: Poets on the Road

Poets on the Road – Maureen Owen and Barbara Henning – City Point Press – 9781947951709 – Paperback – 176 pages – $18 – June 6, 2023 – ebook editions available at lower prices

This is a special book by two very special poets. I know I am biased. They are both friends of mine, and Maureen I have known for almost fifty years. This terrific travelog documents an amazing poetic journey they took in 2019, crossing the country in a small car, with stops for poetry readings, visits with other poets, cheap motels and funky meals from Brooklyn (where Barbara lives), first south, then west all the way to California and back to Denver (where Maureen lives).

It was truly an incredible trip, originally documented in a blog they wrote while traveling. This book collects those stories and features photos of the poets and the people and places they visited along the way.

I loved this story so much, I decided to publish it, and consequently this book is a collaboration of the two poets plus the exceptional book designer, HR Hegnauer and publisher City Point Press.

Here’s an excerpt from Pat Nolan’s wonderful introduction:

Although a road trip across North American calls to mind Jack Kerouac’s youthful meanderings of self-discovery, this reading tour was more in the manner of Bashō’s late life journeys through the backcountry of Japan. . . . The road trip was in a sense a pilgrimage of reengagement with their calling as poets, and a chance to reacquaint with like-minded friends, old and new, in a far-flung landscape of American poetry.

Venues would include upscale bookstores, coffee houses, museums, legendary used bookstores, botanical gardens, university classrooms, art centers, and artist coops—in short, a unique sampling of poetry environments tracing an arc across the Southern States, the Southwest, and up the West Coast before hooking back to the Rockies.

Framed as a personal challenge, the poets hit the road much in the manner of itinerant preachers and musicians, lodging at discount motels, funky hostels, Airbnbs, and with friends along the way. Adding a social media touch, Maureen and Barbara created a blog of their tour so that friends, family, hosts, and fellow poets might also share in their adventure.

It’s always a pleasure to spend any amount of time with Maureen and Barbara, so this conversation was truly special for me, and I hope for all of you as well who will be listening in.

As further full disclosure, let me add that we were also in Tucson when she and Barb came to visit, so I am a participant and contributor to the blog and to the book as well, making it even more fun for me to talk to both Maureen and Barb about it here.

Maureen’s most recent book is let the heart hold down the breakage   Or   the caretaker’s log (Hanging Loose Press)

Barbara’s most recent book is Ferne, A Detroit Story (Spuyten Duyvil)

Maureen’s website

Barbara’s website

Buy Poets on the Road here. (this link is to Bookshop.org, sales will support indie bookstores)

Barbara Henning (photo by Miranda Maher)

 

 

 

 

 

 

 

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Publishing Talks: Interview with Josh Schwartz of Pubvendo

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

Josh Schwartz is someone I met at a Book Expo several years ago (remember trade shows? Book Expo, previously known as the American Booksellers Association was an important social gathering for the book industry for more than 50 years, fostering a sense of community that is now lost). As often was the case at old-fashioned industry gatherings, it was purely a chance connection, as we sat together to eat lunch at the Javits Center one busy afternoon. That meeting is emblematic of how a good trade show can work – a chance meeting with someone that turns into a long term business connection and friendship.

Josh was then just launching his company, Pubvendo to specialize in digital marketing for books, working with authors and publishers of every size and kind. Now that it’s been some years he and his team have been at it, the work puts him in the middle of a very interesting part of the book business. Most of us agree that while publishing is not without challenges, marketing is the hardest thing we do. Every new book that is published is an entirely new product (unless it is part of a series or written by an author with an established brand). Every new book must be thought about and in some way “represented” or “presented” to potential readers, booksellers, librarians, media outlets, all of whom are busy, often overwhelmed with information, and hard pressed to notice any one book over any other. How do we find readers and help them discover our books when they have so many other books and media forms to choose from? That is the challenge of book publishing in the digital era. Data driven online marketing as practiced by Pubvendo and only a few other businesses is one way for publishers and authors to make those crucial connections. And while it might be “inside baseball” for some, this is a subject that most of us in the book business have to think about all the time.

Josh is both the Founder and Chief Executive Officer of Pubvendo, which makes him responsible for digital campaign methodology, strategy, and execution. He started in the book business in 2010, working for digital production companies, Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University.

Aside from his literary interests, which inform his day-to-day work with publishers and authors, he’s willing and able to engage with a variety of subjects and try to find ways to connect books of all kinds with the right readers – especially the ones who want to buy those books. It is no easy thing to navigate the continuously changeable online universe, but Josh seems better equipped than most to figure it out and at the same time, have some fun and enjoy the ride.

In this conversation, we covered a wide range of topics relating to marketing and publishing – primarily focusing on digital matters but really this is about marketing books in an extremely complex and constantly changing environment. We even talked about AI, the latest and greatest in a series of “new developments” that have faced book publishing over the last twenty years or more.

One thing is certain – there are no final answers, but there are always alot of really important questions.

Pubvendo website.

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Publishing Talks: Interview with Michael Wolfe

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

One such person is Michael Wolfe. We have known each peripherally for many years through independent literary publishing.

Michael is the author of ten books of poetry, fiction, and travel. In the 1970s and 1980s he owned and ran a bookstore and a book bindery in Bolinas, California, and was publisher of the renowned indie press, Tombouctou Books there. His authors included Lucia Berlin, Paul Bowles, Mohammed Mrabet, Jim Carroll, Joanne Kyger, Dale Herd, Steve Emerson, Bobbie Louise Hawkins, Bill Berkson, Duncan McNaughton, Clark Coolidge, Phoebe MacAdams and many other wonderful writers, poets and translators.

These days, Michael is the Executive Producer and President of Unity Productions Foundation, a nonprofit media company that produces documentary films. “Stories of Muslim Engagement, History and Culture – UPF Films and Educational Projects Promote Peace and Understanding.”

Speaking with Michael about writing, publishing and his life was a great experience for me, one which I am pleased to share here. As time goes on, I treasure these opportunities to talk with brilliant, accomplished literary activists like Michael Wolfe.

Author website here.

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