Publishing Talks Interview with Jane Friedman of Hot Sheet

Publishing Talks began first as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. Over the years, I talked with a variety of editors, publishers and others, innovators and leaders in independent publishing and bookselling in the past, and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with people who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business, always trying to explore and understand the complex web of books, authors and readers that is at the heart of our evolving culture.

Every year, ever more new books are published, and the “rules of the game” evolve faster than most of us can keep up. Given the pace of change in the book industry, I could not think of anyone better to learn about the latest trends and developments than Jane Friedman, whose insights and breadth of knowledge are unmatched among industry observers. I first spoke with her in 2015 and then again in 2022, and I always learn a great deal from her in every conversation we have.

Jane publishes a bi-weekly industry newsletter,  a must-read for anyone involved with publishing, called The Hot Sheet. Her most recent book is The Business of Being a Writer (University of Chicago Press). Collaborating with The Authors Guild, she wrote The Authors Guild Guide to Self-Publishing. In 2023, Jane was awarded Publishing Commentator of the Year by Digital Book World.

You might also have heard of Jane because of her experience with AI book fraud, which she wrote about in August 2023. She has put together a roundup of the extensive coverage and interviews about what happened, which you can explore here.

And she publishers yet another newsletter for writers and creators called Electric Speed, which is also worthwhile subscribing to.

Her website offers a wide range of services and information for writers: “I report on the book publishing industry and help authors understand the business. I’ve been working in book publishing since the 1990s, but my views are not from the 1990s. Amidst rapid change in the industry, writers need honest and unbiased guidance to make the best decisions for their careers. I hope to offer you a signal amidst the noise.”

Jane Friedman is a very busy woman, I am truly grateful that she was able to take some time to talk to me about the latest goings on in publishing.

Writerscast began in 2008! Thanks to all who have participated and all of you who have listened to this series over the past 15 years. It’s been fun.

 

Podcast: Play in new window | Download

Publishing Talks: Interview with Mark Hurst of Creative Good

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of fast-changing technology, culture, and economics.

Along the way, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

The latest visionary is Mark Hurst, who founded and operates Creative Good, a New York-based consultancy and creative platform. Mark has spent his career writing, speaking, and advising teams about how to create better products and services. I’ve been reading his impressive writing for years, and have long admired his thinking and approach to technology, culture, and human behavior. Much of what he writes and talks about can be applied to the publishing industry, especially as it relates to powerfully centralized tech companies like Amazon, Apple, and Google.

Along the way, the very creative Hurst also created the useful and cool Good Todo mobile productivity platform, the world’s first cross-platform todo list, which he described in his first book, Bit Literacy, in which he introduced the “empty inbox” method of managing email (now better known as Inbox Zero – a practice I try to follow daily with mixed success).

Mark also hosts Techtonic – see techtonic.fm – a weekly FM radio show on WFMU. Here’s the Techtonic podcast.

His book Customers Included describes how teams and organizations can create successful products and strategies by including customers, a practice I have often thought publishers could benefit from applying to marketing matters.

Brooklyn 1776, the educational mobile videogame by Hurst and the Creative Good team, won the 2016 Brooklyn Innovation Award for best indie video game.

Mark earned both a bachelor’s and a master’s degrees in computer science from MIT. He lives in New York City with his wife and son.

It was great fun for me to have the opportunity to speak with Mark for this Publishing Talks series on Writerscast. We talked about a wide range of issues that should be of interest to anyone interested in current publishing and media technology matters.

Website: creativegood.com
Email: mark@creativegood.com

Podcast: Play in new window | Download

Publishing Talks: Interview with Jane Friedman

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

Later this series broadened considerably. In the past few years, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

I’ve not had occasion to speak with the same person twice during all the years this series has gone on. But I really wanted to speak again with Jane Friedman, whose insights and knowledge I thoroughly respect, and get her sense of the current state of publishing and bookselling, especially as it affects writers and independent publishers. Our last Publishing Talks conversation was in 2015! Much has changed since then, and there was much for us to talk about.

Jane publishes a terrific newsletter I read religiously called The Hot Sheet. Her most recent book is The Business of Being a Writer (University of Chicago Press). Collaborating with The Authors Guild, she wrote The Authors Guild Guide to Self-Publishing. Her website offers a wide range of services and information for writers: “I report on the book publishing industry and help authors understand the business. I’ve been working in book publishing since the 1990s, but my views are not from the 1990s. Amidst rapid change in the industry, writers need honest and unbiased guidance to make the best decisions for their careers. I hope to offer you a signal amidst the noise.”

And I hope this conversation does the same.

Podcast: Play in new window | Download

Publishing Talks: Interview with Arthur Attwell

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some time back, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture.

Today’s guest is another such special individual. Arthur Attwell, who lives in Capetown, South Africa, got his start in publishing working for Oxford University Press as an editor. Impatient with the inefficiencies of publishing, he left to start up his current venture with some collaborators, Electric Book Works, which has been building books since 2006 that are active in multiple formats and versions, from beautifully produced print books to well fashioned ebooks to websites that express the book form in new ways.

In addition to the work he has done with Electric Book Works, this energetic entrepreneur has co-created an impactful health care information project, Bettercare, which has created and distributed healthcare learning materials to thousands of practitioners and consumers all over Africa. Although this project, entirely volunteer run, has had to cut back on its activities because of the pandemic, its impact continues with part timers and reduced capabilities.

Perhaps the most exciting efforts I have learned about recently is yet another Attwell project, Book Dash. Arthur and his partners created (and have since carefully refined) a process that assembles teams of book professionals to create and publish children’s books, and which also the raises money and support needed for the printing and distribution of thousands of books across Africa, with the stated goal that every child should own 100 books by the time they are five years old! The Book Dash process was built as an intensive one day effort, gathering teams in person, but has quickly adapted to a virtual model, enabling contributors to participate from multiple physical locations. They have made some really terrific books using this process and Book Dash has now distributed over one million books to children in Africa.

With the time difference between us, arranging this talk required bit of organizing, but we were able to speak recently by Skype. My original goal was simply to give Arthur an opportunity to talk about Book Dash. But we ended up having a much wider conversation on a range of topics, including distributed print on demand printing, a dream concept we both have explored, and much more. I suspect we will talk further in the necessary follow up conversation I hope to have with him as there are so many exciting ideas to discuss.

For now, I hope you will enjoy listening to Arthur Attwell as much as I did.

Arthur’s “On Transit” Talk

Arthur’s website

Podcast: Play in new window | Download

Publishing Talks: David Wilk interviews Dan Blank of We Grow Media

Publishing Talks began as a series of conversations with book industry professionals and folks active in media and technology, at that time, mostly talking about the future of publishing, books and culture. At the outset of this series, I was mostly interested in exploring what people were thinking about the changing economics and culture of publishing and reading.

Now, I’ve  expanded these talks to go beyond the future of publishing – in some cases, by going backwards to discuss the recent history of publishing, and in some instances, sideways into various other realms that interest me. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past, and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in to document the cultural milieu around books, authors and publishers.

Dan Blank is an inspiring and practical thinker about books, authors and readers. We met a number of years ago, and in working with him on a project to help self publishing authors, I was impressed with his thinking and ideas for ways to help writers conceptualize marketing. I first talked to him for Publishing Talks all the way back in 2012 – you can listen to that interview here. I have continued to follow his work through his excellent email newsletter, and frequently, have been inspired by his writing, especially his view of how writers can thrive in a challenging environment. Since so much has changed in the publishing landscape over the past several years, I thought it would be valuable to talk to Dan again about his current work with writers, books, readers, and the way they are connected.

Dan did not disappoint. This interview is full of great advice for writers and anyone who is interested in connecting with audiences in today’s media-rich environment.

As Dan says about himself on his website, he “help(s) writers and creative professionals share their stories and connect with their audience.” He’s worked with hundreds of authors and many publishers as well. And he has written his own book too, making the process of writing and publishing the book part of his experience-based coaching – Be the Gateway: A Practical Guide to Sharing Your Work and Engaging an Audience.

Dan’s website, wegrowmedia.com is well worth spending some time with, and his newsletter has been a valuable source of ideas and inspiration to many.

Podcast: Play in new window | Download

David Wilk interviews Tony Sanfilippo of Ohio State University Press

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture and have now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

Tony Sanfilippo is director of the Ohio State University Press in Columbus, Ohio. Under his direction, the press has expanded its trade book and regional publishing programs in interesting and innovative ways, while maintaining a strong commitment to scholarly publishing.

Before joining OSU Press in 2014, Tony was at Pennsylvania State University Press, where he was marketing director and assistant director, having started there as acquisitions editor of regional titles. While at Penn State, he was actively involved with the press’s digital programs. He has also had key roles with the Association of American University Presses and The Association of American Publishers.

Tony is a graduate of Southern Illinois University, and before becoming involved in publishing, he spent more than 20 years as a trade bookseller, as co-owner and manager of Svoboda Scholarly Books in State College, Pennsylvania.

New technology continues to have a big impact on academic and scholarly publishing, and many university presses are actively engaged in exploring and applying digital technology and implementing new publication strategies. Sanfilippo devotes a significant percentage of his time on these issues, and his unusual background and broad pop culture subject interests make him a compelling subject for a Publishing Talks interview.

It was a pleasure to spend some time in a wide ranging conversation about the challenges and opportunities facing university press publishing with this very smart and interesting press director.

Here is a description of OSU Press from its website:

We specialize in literary and cultural studies (including comics, narrative theory, Victorian studies, and medieval studies), American studies, rhetoric and communication, gender and sexuality studies, and race and ethnic studies (including Black studies and Latinx studies). We also acquire books in regional studies on our Trillium imprint, creative works, on our Mad Creek imprint, and linguistics, and publish the annual winners of The Journal’s non/fiction and poetry prizes.

Among the most notable titles published by the Press are Language Files, an introductory linguistics textbook now in its 12th edition; The Centenary Edition of the Works of Nathaniel Hawthorne, the definitive 23-volume edition of the American master’s writings; The Death of Contract, a classic in legal studies; and Listen to Me Good, a moving autobiography of an Alabama midwife. The Press was the original publisher of the Helen Hooven Santmyer blockbuster “. . . And Ladies of the Club,” which is now out of print.

In addition to its books, the Press publishes a distinguished group of journals including Inks, the Journal of the Comics Studies Society, Adoption & Culture, American Periodicals, Victorians, North American Journal of Celtic Studies, and Narrative.

Visit the OSU Press website for more information about their books and programs and read a very useful post, University Press Publishing Under an Autocracy by Tony Sanfilippo at the always interesting Scholarly Kitchen.

Podcast: Play in new window | Download

David Wilk interviews Joanna Penn of The Creative Penn

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. As every media business continues to experience disruption and change, I’ve been talking with some of the people involved in our industry about how publishing might evolve as it is affected by technology and the larger context of culture and economics.

I’ve now expanded this interview series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

The rise of self publishing authors is one of the most significant elements of change in the modern publishing landscape. Technology is one element – ebooks and digital short run printing (aka print on demand) give authors access to low cost production and distribution capabilities. The internet as a disseminator of information has helped to democratize publishing skills and knowledge, and generally to drive down the costs of production for books of all kinds. Disruption among traditional publishers has also helped by creating a large pool of experienced freelancers that can provide high level publishing services at reasonable cost.

And crucially, a large group of successful do-it-yourself publishing authors and publishing professionals have become teachers and guides, assisting writers at every level of experience, of every kind of writing,  to themselves learn the ropes of what was once a somewhat esoteric set of skills and knowledge. And because change is such a prominent feature in the modern publishing environment, no author can afford to not be in a continual state of learning. The advisors, consultants and teachers who both know “how to do it” and how to keep learning have become tremendously important resources for a wide range of authors.

One of the best of the brightest of these is UK-based writer Joanna Penn. Her fantastic website, The Creative Penn, has become one of the largest of its kind in the literary world. Joanna is an award-winning, best-selling thriller writer and she writes really good nonfiction books for authors. She is now a publisher too (Curl Up Press), a speaker, and of course, an entrepreneur. She’s endlessly energetic, smart, perceptive, and gives consistently great advice. I am a regular reader of her work, and refer to it frequently on the self publishing blog I operate myself.

I could not pass up the opportunity to speak with Joanna about her work as a writer and self publishing guide. It was great fun for me, and I am sure will be for my listeners as well. Even if you never self-publish your work, it is well worth hearing what she has to say. At least for me, the time flew by, and we could easily have talked much longer. Thank you Joanna!

Podcast: Play in new window | Download

David Wilk interviews Infinite Ideas publisher Richard Burton

Publishing Talks began as a series of conversations with industry professionals about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how the book business might evolve as our culture is continues to be affected by technology and macro-economic factors.

Over the years I’ve expanded this series to include conversations that go beyond the future of books and publishing. I’ve talked with editors, publishers, booksellers and others who have been innovators and leaders in independent publishing, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

I continue to be interested in the ways that publishers might reinvent themselves  in order to be able to succeed in a challenging sales and marketing environment. Most publishers acknowledge that the business model that worked for so many years, which relied on bookstores and other retailers to stock a wide range of books, simply does not work now that we are in the age of Amazon.

In fact, there are distinct, though perhaps short term, advantages to a consolidated market – lower cost of sales, better inventory management, and lower returns rates, principally. But having ceded direct knowledge of actual customers to intermediaries, foregoing the meaning of their brands for consumers, and working diligently to protect existing pricing models, all pose difficulties to the future business proposition for commercial publishers.

Some publishers have decided to change their models to address these concerns. One who has found a way to adapt to a changing book selling environment is Infinite Ideas, an innovative publisher based in Oxford, UK. Founded and operated by Richard Burton to publish business content, Infinite Ideas has literally reinvented itself over the past few years, and now focuses on books about wine and spirits, with a digital printing underpinning, and a strong direct to consumer and special markets focus.

Publishers and publishing observers will find my conversation with Richard to be of interest, and the thinking that led to this model may demonstrate some valuable lessons for anyone connected to books and publishing today.

Aside from having had success in publishing over an interesting and varied career, Richard has a background in literature. He holds a PhD on the early poetry of W.B. Yeats, and recently authored a significant biography of the important Northumbrian poet, Basil Bunting, A Strong Song Tows Us, which was published by Infinite Ideas in the UK and by Prospecta Press in the US.

Podcast: Play in new window | Download

David Wilk interviews Peter Costanzo of Associated Press

 

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve wanted to talk with people involved in our industry about how publishing might evolve as our culture is so influenced by technology, within the larger context of a change across human civilization.

This series has expanded to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

Back in 2011 I spoke with my friend Peter Costanzo, who even then was one of the most experienced and knowledgeable digital thinkers in the book industry. Five years later, as digital publishing has evolved and to some extent stabilized, I thought it would be useful to speak to him again to benefit from his perspective as an active participant in this aspect of our industry.

Peter is now the Digital & Archival Publishing Manager for The Associated Press. He is an award-winning book producer who also teaches the “New Media Technology: Formats and Devices” course at NYU.

Peter is also now known for being the person who taught Donald J. Trump (yes that guy) how to use Twitter! This story was widely reported earlier this year, gaining Peter considerable attention and perhaps, notoriety. Here is what the AP said in its story:

Costanzo crossed paths with Trump in 2009 when he was working as online marketing director for the publisher putting out the businessman’s book, “Think Like a Champion.” Twitter was still in its infancy at the time. But Costanzo saw the 140-character-per-message platform as a new tool that the real estate mogul could use to boost sales and reach a broader audience.

He was given seven minutes to make his pitch to Trump — “Not five minutes, not 10,” Constanzo said — in a boardroom at Trump Tower in Manhattan that appeared to be the same one used on Trump’s reality television show.

Trump liked what he heard.

“I said, ‘Let’s call you @RealDonaldTrump — you’re the real Donald Trump,'” Costanzo said. “He thought about it for a minute and said, ‘I like it. Let’s do it.'”

Our talk for this occasion focused on much more serious and meaningful matters, however.

You can follow Peter on Twitter @PeterCostanzo and Writerscast @writerscast.

Podcast: Play in new window | Download

David Wilk interviews Jess Brallier

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

Jess Brallier is one of those interesting, experienced innovators in publishing with whom I enjoy talking about all sorts of book related subjects. He’s worked in adult trade publishing, but has also had significant success with children’s and YA books, has long been involved in digital technologies, and notably was instrumental in the creation of the wildly best selling Diary of a Wimpy Kid by Jeff Kinney. And he is a prolific book writer himself, as well. His vast experience has provided him with a unique perspective about books and publishing, and he is just the kind of person who makes this interview series interesting and fun for me to do.

Here’s the more or less “official” biography Jess sent me: Jess M. Brallier currently serves the publishing industry as a media and revenue agnostic consultant to small, mid, and large publishing houses, and a developer of original IP, both print and animated. His career spans the publishing of books and digital storytelling from brick-and-mortar and the web, to virtual worlds and social media. He had his own children’s imprint, Planet Dexter (Penguin) and used the web to establish and launch newly $800M in original IP (Diary of a Wimpy Kid, Big Nate, Poptropica, Galactic Hot Dogs, etc.)

He also worked closely with, and was essential to causing bestsellers for, Norman Mailer, William Manchester, William Least Heat Moon, Herman Wouk, William Shirer, Bailey White, Anne Morrow Lindbergh, and many others. Brallier is a frequent speaker at both digital and book industry conferences, has served on the faculty of university-based publishing programs, and is the author or co-author of over 30 adult and children’s books.

I hope you enjoy listening to Jess as much as I did.

And not too long at 41 minutes, in case you were wondering.

Podcast: Play in new window | Download

Next Page »