David Wilk Talks with Wendy Burk of the University of Arizona Poetry Center

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

I first visited the University of Arizona Poetry Center more than 35 years ago, and am happy to have had the opportunity to visit this great place again a few weeks ago. The Poetry Center has thrived and grown over the years, and is now housed in a beautifully designed modern building on the campus of the university, with a spectacular poetry library, rooms for teaching, readings, and even an apartment for visiting poets. Tucson and the university are lucky to have this fantastic resource in their community.

Founded in 1960 by poet and Walgreen heiress Ruth Stephan, with the goal of connecting people to poetry “without intermediaries,” the Poetry Center has grown from a somewhat humble beginning to become an exceptionally vibrant organization, bringing poets from all over the world to the beautiful Tucson environment.

Stanley Kunitz was the first poet to read there in 1962, and since then hundreds of poets have come to Tucson to read their work and interact with the community. The Poetry Center recorded most of their readings, and having spent considerable time and energy to digitize its collection, these readings are now available online in the Voca program, a mind boggling and wonderful resource for anyone interested in the range of modern poetry.

Founder Ruth Stephan’s mission statement from 1960 is still the guiding force behind everything the Poetry Center does: “Poetry is the food of the spirit, and spirit is the instigator and flow of all revolutions.” The Poetry Center is a living archive, a place where the spirit of poetry serves its community.

The Poetry Center sponsors numerous University and community programs, including readings and lectures, classes and workshops, discussion groups, symposia, writing residencies, poets-in-the-schools, poets-in-the-prisons, contests, exhibitions, and online resources, including standards-based poetry curricula, most of which is open to the public.

In October 2016, the UA Poetry Center will feature eight world-class poets as they address Climate Change & Poetry in a series of investigative readings to address this question: what role does poetry have in envisioning, articulating, or challenging our ecological present? What role does poetry have in anticipating, shaping–or even creating–our future?

The Poetry Center has an exceptional staff, many of whom are poets and writers themselves. When I visited there, I had the great pleasure of talking to Wendy Burk, the librarian of the Poetry Center, and to look around the building. I spent a good deal of time browsing the amazing collection of books, broadsides and photographs in the library too, and since then, I have spent many enjoyable hours listening to some of the great poets included in the Voca archive.

Wendy is the author of Tree Talks: Southern Arizona (Delete Press) and the translator of Tedi López Mills’s Against the Current (Phoneme Media), both forthcoming in 2016. She is the recipient of a 2013 National Endowment for the Arts Translation Projects Fellowship and a 2015 Artist Research and Development Grant from the Arizona Commission on the Arts. We talked together in her office at the UA Poetry Center.

Photos courtesy of The University of Arizona Poetry Center. Copyright Arizona Board of Regents

Robert Creeley, 1963, by LaVerne Harrell Clark

Lucille Clifton, 1975, by LaVerne Harrell Clark

Francine J. Harris and Tarfia Faizullah, 2015, by Cybele Knowles

Wendy Burk, 2015, by Cybele Knowles

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David Wilk talks with James Sherry of Segue Foundation

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

The latest in this series of interviews with important independent publishers and editors is my talk with yet another old friend, James Sherry, founder of both Roof Books and the Segue Foundation, in New York City. I have followed and admired his writing and publishing for more than three decades now.

Sherry is the author of 14 books of poetry and prose, most recently Oops! Environmental Poetics (2014). He is the publisher of Roof Books, a press he founded in 1979, and the Segue Foundation, a nonprofit chartered in 1977. He lives in New York City.

With Roof Books and Segue, James has been a significant force in the promotion of experimental and innovative writing, both as a publisher, with more than 150 titles now in print, and as a venue for live events and poetry readings. At one point, Segue was the distributor for some of the most significant literary journals and small presses, including, notably, L=A=N=G=U=A=G=E, edited by Charles Bernstein and Bruce Andrews.

For this interview, I had the opportunity to speak with James Sherry in New York City, where he and Segue are going strong – the Segue calendar of events demonstrates some of the best of contemporary innovative writing, and Roof Books also continues to produce significant publications that anyone interested in modern poetry should be following.

 

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David Wilk talks with John O’Brien of Dalkey Archive Press

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

The latest in this series of interviews with publishers and editors is my talk with another old friend, John O’Brien, founder of Dalkey Archive Press and the Review of Contemporary Fiction. The journal began in 1981 and the press was launched in 1984. It’s a remarkable and singular enterprise, committed to publishing internationally as almost no other American publisher. Today the press and journal are based in Victoria, Texas through the auspices of the University of Houston at Victoria, and in Dublin, Ireland, with offices at the Trinity University.

If you are interested in the history of the press as explained by John himself, there is an excellent descriptive piece about Dalkey on its own website here. John places the Review (RCF) and the press (Dalkey) as coming literally from his own interest in writers of substance who were and still are not often included in the mainstream of literary culture. In that way, John and his publishing have always been self identified as outsiders, but of course through his own critical and publishing efforts, and other circumstances, no small number of the writers that have either been covered in RCF or published by Dalkey (or both) have reached a meaningful level of recognition and significance over these many years of the his work.

It is no small thing to have been at this work for so long, and so well. The internationalist tendency here is a strong one, from Luisa Valenzuela to Wallace Markham, to Flann O’Brien and many others, John has helped introduce an incredible range of writers from all over the world to North American readers, and vastly expanded the literary landscape for many of us. His commitment to a range of American writers like Paul Metcalf, Gilbert Sorrentino, Doug Woolf and many others, has been nothing short of heroic.

Writing on the Press’ own website, this is what John says about his goals for Dalkey and RCF: “I wanted the Press to define the contemporary period, or at least what I saw as what was most important in the contemporary period. Further, I wanted these books permanently protected, which is why from the start the Press has kept all of its fiction in print, regardless of sales. And as with the Review, I wanted the books to represent what was happening around the world rather than more or less being confined to the United States. Like the Review, Dalkey Archive Press was and is a hopelessly quixotic venture.”

In 2011, Dalkey Archive received a Lifetime Achievement Award from the National Book Critics Circle, and in 2015 John O’Brien was made a knight in the Orde des Arts et des Lettres for his contributions to publishing French literature abroad. Not bad for such a “hopelessly quixotic” operation.

John and I have many interests in common and count each others as friends and fellow travelers in literature and writing. Having this conversation about RCF and Dalkey, programs I believe have incalculable value to our literary culture, was a true pleasure for me, and one that I will always treasure.

Length alert: this is a longer conversation than most (68 minutes), but I hope will be well worth the time spent in listening. Thanks!

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David Wilk talks with Bill Henderson of Pushcart Press

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

It is my great pleasure and honor to have a conversation about publishing with extraordinary Bill Henderson, the founder and editor of Pushcart Press and the Pushcart prize.

Pushcart was founded in 1972, the same year Bill ended his gainful employment as an editor at Doubleday (which is now one of the many imprints of Penguin Random House). Bill’s first book was the very important Publish It Yourself Handbook, published in 1973 and distributed then more or less by hand, at least initially. This book is a collection of essays by such luminaries as Anais Nin, Stewart Brand, Virginia and Leonard Woolf. Over the years it has sold over 70,000 copies through four editions and has been a touchstone for independent publishing.

But it was really Henderson’s idea for a prize and anthology to recognize and celebrate the best work of the independent magazines and presses that were flowering in those days that has made Pushcart so meaningful and important. It was in 1976 that Bill and a group of Founding Editors he enlisted, including Paul Bowles, Ralph Ellison, Joyce Carol Oates and Reynolds Price, that began the Pushcart Prize anthology that is still published annually, now forty years on.

The original model is still in place. Publishers, magazines and Pushcart’s contributing editors nominate work they feel is their best, and Bill himself reads everything and selects what he feels is the best work from the hundreds of works submitted. It’s an incredible accomplishment that has helped launch and sustain the work of now thousands of writers and presses.

Pushcart is adamantly individualistic and essentially noncommercial. Its books are distributed by WW Norton, but otherwise, Bill is a one person operation. The press is now a nonprofit, but that means he has to raise money for it, and that takes time too.

As our conversation together will demonstrate, Bill shows no sign of slowing down and no sign of changing his opinion about what matters in writing and publishing. His commitment to the work is unwavering, and what he has done is truly magnificent. I am proud to have had an association with Pushcart from its inception, and am in awe of the work Bill and his operation has accomplished over these many years.

You can learn more about Pushcart here. Order the new anthology from your favorite independent bookstore, and if you are as impressed as I think you will be, make a donation to Pushcart here.

And there is even more to the Pushcart effort – Bill Henderson operates a bookstore on his property every summer in Maine, where he has also built a cathedral of local stone (profiled in the NY Times!)

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David Wilk talks with Nicolás Kanellos of Arte Publico Press

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

Over the past several years, I have had a number of conversations with the literary editors and publishers whose work in independent publishing has been influential during the past four, or sometimes even five decades. Independent literary publishing, both magazines and books, has been and continues to be at the forefront of cultural change, enabling independent and outsider writing to be available to readers. One of the most important of these presses is Arte Publico Press, founded by writer and scholar Nicolás Kanellos, housed at the University of Houston for many years now.

As Nicolás says about his founding of the press: “In the early 1970s, it became obvious that Hispanic writers were not being published by mainstream presses. Because there was no outlet for the creative efforts of these Latino writers, their work was condemned to be forgotten, lost or just delivered orally through performance.”

Starting, as so many publishers have done, with a literary magazine, Kanellos founded the Revista Chicana-Riqueña in Gary, Indiana, in 1972. Revisita was a quarterly magazine for Latino literature and cultural arts that subsequently evolved into the well respected Americas Review, which published its final issue, Volume 25, Numbers 1-4, in 1999.

Kanellos then founded Arte Público Press in 1979 to further expand the work of providing a n important forum for Hispanic literature. In 1980, Kanellos was offered a teaching position at the University of Houston, and brought Arte Publico with him, where it has now thrived for 35 years.

Arte Publico has published an incredible range of important Hispanic writers of many different backgrounds since its beginnings nearly four decades ago. And Kanellos and the press have expanded into a range of other important programs, including collecting and archiving lost Latino writings from the colonial era to today through the Recovering the U.S. Hispanic Literary Heritage project, and more recently a Latino children’s publishing program. The list of authors that Arte Publico has published is truly astonishing, and its impact on writers and readers alike is immeasurable.

It is my great pleasure to speak with my old friend Nicolás Kanellos for Writerscast about his work as editor, publisher and literary impressario. Publisher website here. NBC Latino profile of Kanellos and the press here.

Note to listeners, as with most of the Publishing Talks interviews, this is longer than most podcasts at 49 minutes, but hopefully well worth your time to listen and enjoy.

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David Wilk talks with Jane Friedman

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

There are two Jane Friedmans in the book business, which has caused no end of confusion for all sorts of people and many occasions (even Google can’t figure this one out).

One Jane Friedman is the well known and iconic publishing executive who is the founder and CEO of Open Road Media, a leading digital book publisher. The “other” Jane Friedman, whose work I have been following for a number of years, is an expert in social media and digital marketing who advises and teaches writers in marketing their work and how to be writers in the current rapidly changing environment, as well as working with publishers and others on a wide variety of subjects and concerns. She continually impresses with her intelligence, acuity, passion for writing, and compassion for writers.

This Jane Friedman worked at Writer’s Digest, where she ultimately became publisher and editorial director, and recently she served as the digital editor for the Virginia Quarterly Review, where she led a digital overhaul of the magazine. She is now teaching digital media and publishing at the University of Virginia and writes a column for Publishers Weekly (I frequently have recommended her smartly written columns). The Great Courses has released her 24-lecture series, How to Publish Your Book and she has a book of her own forthcoming from the University of Chicago Press called The Business of Being a Writer (2017).

Given that her thinking, writing and teaching has placed her in position to know a great deal about how things are for writers these days, I thought it would be good to talk to the “other” Jane Friedman for Publishing Talks. Our stimulating conversation follows. What Jane has to say will be valuable and important for writers and publishers alike.

You can follow Jane Friedman at her website, where she offers a myriad of insightful, practical and useful information, advice for free, and also online courses and consulting services at very reasonable rates.

Nice quote from Jane on her site: “The 3 things very important to me: compassion, service, and independence. I avoid environments (or people) lacking these qualities, especially organizations without a strong service component—a strong why—driving their work-play.”

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David Wilk talks with Carmen Giménez Smith of Noemi Press at Woodland Pattern

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

I recently had the honor of interviewing editor, writer and teacher Carmen Giménez Smith at the renowned Woodland Pattern Book Center in Milwaukee, Wisconsin. Carmen is the current editor of the now 50 year old literary magazine, Puerto del Sol, sponsored by New Mexico State University in Las Cruces. She is also the co-publisher and co-founder of the very fine literary publisher, Noemi Press.

Our conversation took place in on Friday, October 16, 2015 at Woodland Pattern in front of an active and interested audience. This live recording will enable listeners to learn a great deal about two dynamic literary organizations. Happy 50th birthday to Puerto del Sol, and congratulations to Carmen and her colleagues at Noemi for building a long lasting press that has been purposely constructed so that it will continue as a dynamic, living organization long into the future.

More about Carmen Giménez Smith here; she is an extraordinary poet, writer and teacher in addition to her work as editor and publisher. Her newest book is called Milk and Filth from the University of Arizona Press. She is a brilliant writer whose writing I have been grateful to discover. She is tough and politically engaged, her heart and soul showing through the words at every moment. I am sure she is a terrific teacher as well.

Length alert: this conversation is about 53 minutes. I hope you can find the time to hear it through to the end.

And special thanks to Chuck, Mike, Karl and Anne at Woodland Pattern for the opportunity to conduct this conversation in their space. It was really fun and I hope to be able to do this kind of thing again.

More about WP in this Writerscast interview with founders Anne Kingsbury and Karl Gartung from earlier this year.

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David Wilk talks with Lise Quintana of Lithomobilus

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

As many listeners here know, I have an ongoing interest in experiments in technology that expand the writing experience for creators and of course then the reading experience as well. Honestly, while we have seen many attempts, thus far, not very many have captured the greater imagination of writers or readers.

The latest undertaking I have run across is Lithomobilus, founded by writer Lise Quintana, whose “online writing software gives authors the power to expand upon their existing works, create new works with built-in expansion opportunities, and craft amazing nonlinear works….Readers can then download the reader software and enjoy the first e-book reading experience that values words without slavishly following the format of a printed book.”

I’m ready to see what happens and I thought it would be fun to talk to Lise to find out more.

Creating compelling “interactive” fiction and new forms of storytelling is a hugely challenging undertaking. I found a comprehensive review of Lithomobilus by Emily Short, who knows a lot about new narrative forms, her blog is well worth reading. “There’s a core problem of interactive fiction design here: if you design a narrative where the intention is that the reader will read as much as she’s curious about and then stop, but you don’t communicate that she’s allowed to do that, she’ll continue exploring the story space past the point where she’s started to feel bored and then blame the author for that boredom. This is genuinely not easy to resolve, and it’s at the heart of what Lithomobilus appears to be trying to do: to offer stories that aren’t consumed completely, but yield more and more content in response to a reader’s desire, inexhaustibly, never saying that your experience is complete.”

I like Lise Quintana’s own piece of writing in the Lithomobilus app, it’s called The Strangely-Browne Episode, and even though it’s likely meant as a demonstration of the app’s capabilities, it is an engaging story. I know there are many who doubt that there is a “need” for new technology to create interactive reading experiences. It seems possible that even if it’s “better” storytelling, it may not be a mainstream sort of thing – recumbent bicycles come to mind here. They are demonstrably better riding devices than traditional bikes, but they will never be popular with more than a minority of riders, they take time to learn to ride, they look weird and they cost more. I think similar factors are at play with writing that tries to harness new technologies to tell stories differently. Too hard for most readers to learn, interactivity changes the reading experience from what is expected, and “costs” more time and effort than readers are willing to give. But for those who do want “something more”, apps like Lithomobilus do provide an opportunity that may be worth the effort to engage.

Lise’s publishing effort is called Zoetic Press, which publishes using the Lithomobilus app platform. She is Lise the CEO and founder of Narrative Technologies, which uses interactive and hypertext narrative tools to publish new kinds of literature.  Quintana was formerly the editor-in-chief of Lunch Ticket, a literary journal of Antioch University Los Angeles. Previously she worked as a writer and project manager at various hardware and software companies in Silicon Valley. Quintana is on the Board of Trustees for Antioch University Los Angeles and formerly on the Board of Directors for Friends of the Santa Cruz Public Library.

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David Wilk talks with Justo Hidalgo of 24symbols

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

24symbols is a service to read and share digital books in the cloud, working in any reading device that has an internet connection, and that gives users access to an international and multi-publisher’s catalogue – essentially a subscription model that competes with other subscription services like Scribd, Oyster and Amazon to provide readers with easy access to ebooks for a low monthly fee (currently $8.95 US) and of course provides publishers with access to readers outside of the traditional “buy one copy” model that is still the predominant form of book commerce. The offering to readers is pretty clearly described here. Of course, in terms of competition, it’s not just the other subscription services they are up against, but mainly the hegemony of dedicated reading devices and apps where readers are so used to shopping for ebooks.

24symbols, based in Spain, and strongest in Europe, has over 200,000 titles (and growing fairly quickly), and is now making inroads into the US market. It seems to me that a diversity of business models and ultimately some different ways for readers to read digitally is going to be a necessary groundwork for the growth in e-reading that so many in publishing have thought would have arrived by now.

Justo Hidalgo is a co-founder of 24symbols, a technologist and book lover, and someone whose thinking and energy I have long admired. I wanted to find out more about this company, and its plans for the future, as well as Justo’s current thinking about ebooks and digital reading. This interview will not disappoint those who are interested in different perspectives on the current digital book environment. Justo provides a broad range of stimulating ideas here.

Aside from 24symbols, Justo also teaches Product Strategy and Innovation at the Master’s Degree program in Industrial Design of Nebrija University, and Technology for Managers at the Nebrija Business School in Madrid, Spain. Justo is member of the Internet Society and Board Member and Mentor at Tetuan Valley.

Justo holds a Ph.D. from the University of A Coruña, Spain and a B.S. in Computer Science by the Autonomous University of Madrid, Spain. He has received training in Product Management, Product Marketing, Innovation and Creativity in the universities of Stanford and University of California Berkeley.

Some of his work and thoughts can be viewed on Twitter (@justohidalgo), his blog (in Spanish) and here (in English).

My apologies to listeners, as there were some recording difficulties with this interview, and while our fantastic tech team has done a great job cleaning it up, there are still some low level background noises during some parts of the interview.

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David Wilk talks with Sherisse Hawkins from Beneath the Ink

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

Sherisse Hawkins is co-founder with Alex Milewski of Beneath the Ink, a Boulder, Colorado based ebook technology company. Beneath the Ink is working on what is likely the next phase in ebook development evolution, which is the provision of tools that enable authors and publishers to easily create ebooks with interactive content and multimedia resources. As Sherisse says in our interview, the story must and will remain the core of the book, but there are many types of books where the reading experience can be meaningfully expanded with the addition of expanded content.

This concept is not new of course, but what differentiates Beneath the Ink is the way their technology integrates the additional material to enable the reader to choose whether to engage or not, and making sure the presence of the option is not distracting to the reader. Their proprietary technology creates what they call “binks,” which contain the media content within the book file, as opposed to simply being a link out to the open web (which is, of course, also always enabled in epubs and mobi files). Another other key offering is to make it easy for creators to manage their own ebook media production process simply and easily.

I think it makes sense to enable this sort of feature in the digital reading experience. Not all readers want to “go deeper” or be taken out of the main text. But many others do. In a way it’s like having enhanced footnotes – and many of us do enjoy a good footnote to enhance our understanding of the text at hand. Fiction is another matter and is likely going to be a much greater challenge both for writers and for readers. But again, there are plenty of readers who do enjoy taking side trips from the main text, perhaps to better understand a character or a place inside a novel.

Beneath the Ink creates the tools for expanded reading experiences; of course, it remains to be seen how they are used and deployed by creators, and appreciated by readers. Aside from Binks, Beneath the Ink now has a new product called PageDip, which enables the one-click creation and has also created the option for users to offer their ebooks as hosted WebBooks, essentially untethering the reading experience from devices and apps, something that many in the ebook development world have been promoting for a number of years.

Beneath the Ink appeared on Shark Tank April 17, 2015!  heavy.com did an interview with Sherisse about her appearance.

I like what this company is doing and have done some experimenting with their technology for my clients. I wanted to talk to Sherisse about her vision for the future of digital publishing and also to learn more about her experiences in creating technology and offering it to the publishing community. Beneath the Ink has done a great deal of research into the ways that readers prefer to interact with digital content and Sherisse and her team have developed their software accordingly. Her insights into the ways that digital reading is evolving are very worthwhile to hear.

Sherisse is the former VP of software development at Time Warner cable and was a Senior Electrical Engineer in the Walt Disney Imagineering Show and Ride division, responsible for the design, development, and installation of attractions in four major Disney theme parks. She received a BS degree in Engineering from the University of Arizona, and earned a Masters in Engineering Management from the University of Colorado. Alex Milewski is the other co-founder of Beneath The Ink. His background is in web and mobile application development using Javascript, PHP, CSS3, HTML5 and many other programming languages. Beneath the Ink is based in Boulder, Colorado.

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