Publishing Talks: Interview with Josh Schwartz of Pubvendo

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

Josh Schwartz is someone I met at a Book Expo several years ago (remember trade shows? Book Expo, previously known as the American Booksellers Association was an important social gathering for the book industry for more than 50 years, fostering a sense of community that is now lost). As often was the case at old-fashioned industry gatherings, it was purely a chance connection, as we sat together to eat lunch at the Javits Center one busy afternoon. That meeting is emblematic of how a good trade show can work – a chance meeting with someone that turns into a long term business connection and friendship.

Josh was then just launching his company, Pubvendo to specialize in digital marketing for books, working with authors and publishers of every size and kind. Now that it’s been some years he and his team have been at it, the work puts him in the middle of a very interesting part of the book business. Most of us agree that while publishing is not without challenges, marketing is the hardest thing we do. Every new book that is published is an entirely new product (unless it is part of a series or written by an author with an established brand). Every new book must be thought about and in some way “represented” or “presented” to potential readers, booksellers, librarians, media outlets, all of whom are busy, often overwhelmed with information, and hard pressed to notice any one book over any other. How do we find readers and help them discover our books when they have so many other books and media forms to choose from? That is the challenge of book publishing in the digital era. Data driven online marketing as practiced by Pubvendo and only a few other businesses is one way for publishers and authors to make those crucial connections. And while it might be “inside baseball” for some, this is a subject that most of us in the book business have to think about all the time.

Josh is both the Founder and Chief Executive Officer of Pubvendo, which makes him responsible for digital campaign methodology, strategy, and execution. He started in the book business in 2010, working for digital production companies, Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University.

Aside from his literary interests, which inform his day-to-day work with publishers and authors, he’s willing and able to engage with a variety of subjects and try to find ways to connect books of all kinds with the right readers – especially the ones who want to buy those books. It is no easy thing to navigate the continuously changeable online universe, but Josh seems better equipped than most to figure it out and at the same time, have some fun and enjoy the ride.

In this conversation, we covered a wide range of topics relating to marketing and publishing – primarily focusing on digital matters but really this is about marketing books in an extremely complex and constantly changing environment. We even talked about AI, the latest and greatest in a series of “new developments” that have faced book publishing over the last twenty years or more.

One thing is certain – there are no final answers, but there are always alot of really important questions.

Pubvendo website.

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Publishing Talks: Interview with George Slowik, Jr. of Publishers Weekly

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some years ago, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

2022 is the 150th anniversary of Publishers Weekly, the essential trade magazine of the book industry. The magazine was founded in 1872, and the fact that it has not just survived, but thrived for most of the many years it has been published says something about both the book industry and the people who have been part of its trade media.

Just as it has done for so many magazines, the digital era has meant change for Publishers Weekly, and credit is due to current ownership for guiding it successfully through very difficult times. Those of us who have been around the book business for a long time remember PW as it is ubiquitously called, when it had a lot more pages than it does today, and when it was literally the only way to get news about publishing and bookselling in one reliable place. Now the print magazine is relatively short, most of us consume it digitally, and the magazine’s products and revenues are radically different from what they were just a few years ago, including a variety of newsletters, podcasts and other digital products.

George Slowik, Jr. is the owner of the magazine’s parent company, PWxyz, LLC. Slowik had been the publisher of the magazine from 1990-1993 and later ran the excellent magazine, American Prospect, and then in 2010 he bought it from its then owner, Reed Business Information, which was in the process of selling off its entire portfolio of publications.

When Publishers Weekly was originally launched it was the bibliographical source commercial publishers used to list their forthcoming titles for booksellers. The book business was relatively small at that time, with most publishers clustered in a few cities, especially New York and Boston. Over the many years it was in business, the magazine expanded to provide news and stories about the publishing industry, and today, while the industry and the media that serves it have grown, it still is an essential source of title data, publishing over 9,000 book reviews annually at a time when book reviews are more needed than ever.

In this podcast we talked about the magazine’s history, the creation of the digital archive of its entire run, activities around the 150th anniversary year, the past, present and future state of publishing, and much more.

Even if you are not an active participant in the book industry, the history of publishing is valuable to know about as it is in many ways the history of modern culture. You can learn more about Publishers Weekly and sign up for their free email newsletters, at their website.

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Publishing Talks: David Wilk interviews writer and entrepreneur Rachel Lehmann-Haupt

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. As every media business continues to experience disruption and change, I’ve been talking with some of the people involved in our industry about how publishing might evolve as it is affected by technology and the larger context of culture and economics.

Rachel Lehmann-Haupt is best known for being an expert on the future of family life, career timing, and the influence of science and technology on fertility, pregnancy and family.

She is the author of In Her Own Sweet Time: Egg Freezing and the New Frontiers of Family. Her articles have been featured in a wide range of magazines and websites.

Rachel graduated with a degree in English literature from Kenyon College, and has a Masters in Journalism from the Graduate School of Journalism at the University of California, Berkeley. At UC Berkeley, she apprenticed under Clay Felker, the founder of New York Magazine. She has spoken on numerous panels at bookstores, hospitals and corporate events, and has delivered keynotes at universities.

Rachel’s newest venture, StoryMade Studios, a content development and editorial production studio was what introduced me to her work and caused me to want to talk to her for this Publishing Talks podcast series.

Much like my own work with content creators, and similar to the way movie studios work, Rachel builds teams that include writers, designers, developers, and video producers, and then manages the creation and editing of all the elements of a digital media story. StoryMade Studios focuses on health, parenting, advanced reproductive technology, neuroscience, women, sustainability, and food.

In recent years, Rachel has been a senior content strategist and strategic advisor for a number of technology start-ups, media properties, and non-profits including TED Books, The Dwell Store, Wired Magazine, BabyCenter.com, The Women 2.0 Conference, Code for America, Bridge Housing, Shebooks, and Dr. Dean Ornish/Healthways.

It was a pleasure to spend some time with her for a lengthy and wide ranging conversation when she was recently in New York City for a visit. I wanted to talk to her about her work as a writer and as a facilitator of book and other content projects, but in particular, I thought it would be really interesting to talk to Rachel about what it was like to have grown up as the child of two writers in the hothouse environment of New York City literary culture and how it influenced her own professional and personal life.

Thank you Rachel for a great conversation!

You can buy her book from RJ Julia here.

Visit Rachel’s own website here. Read about her book,In Her Own Sweet Time. 

And about Story Made Studio here.

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