David Wilk interviews Jess Brallier

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

Jess Brallier is one of those interesting, experienced innovators in publishing with whom I enjoy talking about all sorts of book related subjects. He’s worked in adult trade publishing, but has also had significant success with children’s and YA books, has long been involved in digital technologies, and notably was instrumental in the creation of the wildly best selling Diary of a Wimpy Kid by Jeff Kinney. And he is a prolific book writer himself, as well. His vast experience has provided him with a unique perspective about books and publishing, and he is just the kind of person who makes this interview series interesting and fun for me to do.

Here’s the more or less “official” biography Jess sent me: Jess M. Brallier currently serves the publishing industry as a media and revenue agnostic consultant to small, mid, and large publishing houses, and a developer of original IP, both print and animated. His career spans the publishing of books and digital storytelling from brick-and-mortar and the web, to virtual worlds and social media. He had his own children’s imprint, Planet Dexter (Penguin) and used the web to establish and launch newly $800M in original IP (Diary of a Wimpy Kid, Big Nate, Poptropica, Galactic Hot Dogs, etc.)

He also worked closely with, and was essential to causing bestsellers for, Norman Mailer, William Manchester, William Least Heat Moon, Herman Wouk, William Shirer, Bailey White, Anne Morrow Lindbergh, and many others. Brallier is a frequent speaker at both digital and book industry conferences, has served on the faculty of university-based publishing programs, and is the author or co-author of over 30 adult and children’s books.

I hope you enjoy listening to Jess as much as I did.

And not too long at 41 minutes, in case you were wondering.

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David Wilk Interviews Richard Grossinger of North Atlantic Books

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

Over the past few years, I’ve talked to a number of independent publishers in an effort to document the extraordinary period of the past 40 years, which has been a sort of golden age of innovation and creativity, as publishing has literally been redefined. The number of great publishers established during this time in almost every category of publishing is pretty incredible.

One of the presses that has had a special impact on my own work is North Atlantic Books, founded by Richard Grossinger and Lindy Hough, as a transformation of their literary journal, Io, which they began together in 1965 as undergraduates at Amherst and Smith Colleges respectively. Richard and Lindy have been important mentors, friends, and colleagues to me for more than forty years, and their influence on my thinking about writing, ideas and books has been profound.

Since both Richard and Lindy are writers and editors with their own individual interests and styles, I thought it would make sense to interview each of them separately for this Publishing Talks series of conversations. Each of these conversations can stand independently or together. They tell two versions of an almost mythologic story, which I hope listeners will find as compelling as it was for me when I spoke to them.

Io is one of a number of influential literary magazines established in the sixties and seventies, publishing poets, film-makers and visual artists, many of whom were related to what has become known as the New American Poets, with influences ranging from Black Mountain College and the New York School to hermeticism and mystical spirituality. Io was singular in that it was most frequently a one-subject magazine, and this led eventually to the establishment of North Atlantic Books, which was incorporated in 1974 as a non-profit literary publisher in California.

Richard Grossinger was born November 3, 1944, and grew up in Manhattan. He graduated from Amherst College in June 1966 with a B.A. in English. That same month he married Lindy Hough, who attended Smith College in Northampton, Massachusetts.

He received a Ph.D. in anthropology from the University of Michigan for an ethnography incorporating economic and ecological studies of fishing communities in Eastern Maine and subsequently taught anthropology and other subjects at the University of Maine and Goddard College.

Io published 23 issues through 1976 before merging with North Atlantic and converting its publications to anthologies thereafter. Richard and Lindy served as the co-publishers of North Atlantic Books from 1974 onward, and Grossinger now functions mainly as acquisitions editor, while the press is run by its staff and board of directors.

Grossinger is the author of many books including Planet Medicine, The Night Sky, Embryogenesis, New Moon, Migraine Auras, On the Integration of Nature, and The Bardo of Waking Life.

This is the “official” description of North Atlantic Books, taken from its website:
North Atlantic Books is a nonprofit publisher committed to an eclectic exploration of the relationships between mind, body, spirit, and nature. Founded in 1974 by Richard Grossinger and Lindy Hough, NAB aims to nurture a holistic view of the arts, sciences, humanities, and healing. Over the decades, it has been at the forefront of publishing a diverse range of books in alternative medicine, ecology, and spirituality. NAB is the publishing program of the Society for the Study of Native Arts and Sciences, a 501(c)(3) nonprofit educational organization that promotes cross-cultural perspectives linking scientific, social, and artistic fields. With more than one thousand books in print, NAB has operated from Berkeley, California, since 1977.

My conversation with Richard Grossinger was recorded in December, 2016. This interview runs 52 minutes.

More about Richard Grossinger here.

Richard’s history of North Atlantic Books is on his website here. Companion interview with co-editor and co-publisher Lindy Hough is here.

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David Wilk interviews Lindy Hough of North Atlantic Books and Io Magazine

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

Over the past few years, I’ve talked to several independent publishers in an effort to document the extraordinary period of the past 40 years, which has been a kind of golden age of innovation and creativity as publishing has literally been redefined. The list of great publishers established during this time in almost every category of publishing is amazing.

One of those presses that has had a special impact on my own work is North Atlantic Books, founded by Richard Grossinger and Lindy Hough as an outgrowth of their literary journal called Io, which they began together in 1965 when they were undergraduates at Amherst and Smith Colleges respectively. Richard and Lindy have been mentors, friends, and colleagues of mine for more than forty years, and their influence on my thinking about writing, ideas and books has been profound.

Since both Richard and Lindy are writers and editors with their own individual interests and styles, I thought it would make sense to interview each of them separately for this series of conversations. These two conversations can stand independently or together. They tell two versions of an amazing and almost mythologic story, which I hope listeners will find as compelling as it was for me when I spoke to them.

Io Magazine traveled with Lindy and Richard, moving to Michigan, Maine, Vermont and eventually California. Io is one of a number of influential literary magazines established in the sixties and seventies, publishing poets, film-makers and visual artists, many of whom were related to what has become known as the New American Poets, with influences ranging from Black Mountain College and the New York School to hermeticism and mystical spirituality. Io was singular in that it was most frequently a one-subject magazine, and this led eventually to the establishment of North Atlantic Books, which was incorporated in 1974 as a non-profit literary publisher in California.

North Atlantic Books has become one of the most successful and influential independent presses in America with a strong focus on spirituality and alternative health, while continuing its commitment to literary publishing.

Lindy graduated from Smith College and received an MFA in Creative Writing at Goddard College. She is the author of seven books of poetry, non-fiction, and fiction (including one book I published in 1978, the excellent Outlands & Inlands). She has taught literature and writing in Michigan, Maine, Vermont and California, and is currently finishing a novel.

This is the “official” description of North Atlantic Books, taken from its website:
North Atlantic Books is a nonprofit publisher committed to an eclectic exploration of the relationships between mind, body, spirit, and nature. Founded in 1974 by Richard Grossinger and Lindy Hough, NAB aims to nurture a holistic view of the arts, sciences, humanities, and healing. Over the decades, it has been at the forefront of publishing a diverse range of books in alternative medicine, ecology, and spirituality. NAB is the publishing program of the Society for the Study of Native Arts and Sciences, a 501(c)(3) nonprofit educational organization that promotes cross-cultural perspectives linking scientific, social, and artistic fields. With more than one thousand books in print, NAB has operated from Berkeley, California, since 1977.

Richard and Lindy are now retired from full time work with the press they founded, and each is now actively writing and editing books.

Our conversation was recorded in December, 2016. (55 minutes runtime)

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David Wilk interviews John Ingram of Ingram Content Group

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

This, my latest in this series of interviews with publishers and editors is a conversation with John Ingram, the chairman of Ingram Content Group Inc., which is now both the largest wholesaler in the book industry, and with its Lightning Source digital printing division, also the largest printer of print on demand books in the world. In addition, with the recent acquisition of Perseus Distribution, Publishers Group West, Legato and Consortium, Ingram is the largest distributor of independent publishers in all markets worldwide. Ingram also operates IngramSpark, which is now a major provider for self publishing authors.

Clearly Ingram is now pivotal to the book industry, as a key supplier of services, logistics and infrastructure to virtually every element and category within the business.

John Ingram deserves significant credit for recognizing the need for ongoing innovation and change in the book supply chain. Ingram Book Company and Lightning Source are both technology oriented operations, and with John’s leadership, the company has invested in a long list of important initiatives that have made major contributions to the growth and development of book publishing and distribution.

While many look at logistics and supply chains as boring necessities, I’d argue that they are very often the key elements of business success, and Ingram’s dedicated focus on invention, improvement and efficiency have been critical to keeping book publishing workable in a period of massive disruption.

John is a graduate of Princeton University, where he received his bachelor of arts degree in English in 1984. In 1986, he received his master of business administration degree from the Owen Graduate School of Management at Vanderbilt University.

John joined the family business, Ingram Industries Inc., in 1986, serving as the Assistant Treasurer and later as President of Tennessee Book Company (which became part of Ingram Content Group in 2009). He later served as President of Ingram Book Company, Vice President of Purchasing for Ingram Micro Europe, and Director of Purchasing for Ingram Micro Inc.

It is no small thing to foster innovation and experimentation inside a large company. It requires committed leadership and a willingness to both imagine a future and risk failures, learn from experiences both good and bad, constantly being aware of the broader picture of your industry and cultural trends, yet still maintaining focus on the core elements of your own business. None of this is easy.

I wanted to talk to John about some of the ways he and the Ingram companies have been able to manage change, and also to tap into his vision – how he sees the future of publishing and book distribution unfolding over the next few years. It is my pleasure to present this conversation with John Ingram for Publishing Talks, as part of my effort to document the key elements of a changing media environment as the book business moves into the future.

 

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David Wilk talks with John O’Brien of Dalkey Archive Press

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

The latest in this series of interviews with publishers and editors is my talk with another old friend, John O’Brien, founder of Dalkey Archive Press and the Review of Contemporary Fiction. The journal began in 1981 and the press was launched in 1984. It’s a remarkable and singular enterprise, committed to publishing internationally as almost no other American publisher. Today the press and journal are based in Victoria, Texas through the auspices of the University of Houston at Victoria, and in Dublin, Ireland, with offices at the Trinity University.

If you are interested in the history of the press as explained by John himself, there is an excellent descriptive piece about Dalkey on its own website here. John places the Review (RCF) and the press (Dalkey) as coming literally from his own interest in writers of substance who were and still are not often included in the mainstream of literary culture. In that way, John and his publishing have always been self identified as outsiders, but of course through his own critical and publishing efforts, and other circumstances, no small number of the writers that have either been covered in RCF or published by Dalkey (or both) have reached a meaningful level of recognition and significance over these many years of the his work.

It is no small thing to have been at this work for so long, and so well. The internationalist tendency here is a strong one, from Luisa Valenzuela to Wallace Markham, to Flann O’Brien and many others, John has helped introduce an incredible range of writers from all over the world to North American readers, and vastly expanded the literary landscape for many of us. His commitment to a range of American writers like Paul Metcalf, Gilbert Sorrentino, Doug Woolf and many others, has been nothing short of heroic.

Writing on the Press’ own website, this is what John says about his goals for Dalkey and RCF: “I wanted the Press to define the contemporary period, or at least what I saw as what was most important in the contemporary period. Further, I wanted these books permanently protected, which is why from the start the Press has kept all of its fiction in print, regardless of sales. And as with the Review, I wanted the books to represent what was happening around the world rather than more or less being confined to the United States. Like the Review, Dalkey Archive Press was and is a hopelessly quixotic venture.”

In 2011, Dalkey Archive received a Lifetime Achievement Award from the National Book Critics Circle, and in 2015 John O’Brien was made a knight in the Orde des Arts et des Lettres for his contributions to publishing French literature abroad. Not bad for such a “hopelessly quixotic” operation.

John and I have many interests in common and count each others as friends and fellow travelers in literature and writing. Having this conversation about RCF and Dalkey, programs I believe have incalculable value to our literary culture, was a true pleasure for me, and one that I will always treasure.

Length alert: this is a longer conversation than most (68 minutes), but I hope will be well worth the time spent in listening. Thanks!

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David Wilk talks with Jane Friedman

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

There are two Jane Friedmans in the book business, which has caused no end of confusion for all sorts of people and many occasions (even Google can’t figure this one out).

One Jane Friedman is the well known and iconic publishing executive who is the founder and CEO of Open Road Media, a leading digital book publisher. The “other” Jane Friedman, whose work I have been following for a number of years, is an expert in social media and digital marketing who advises and teaches writers in marketing their work and how to be writers in the current rapidly changing environment, as well as working with publishers and others on a wide variety of subjects and concerns. She continually impresses with her intelligence, acuity, passion for writing, and compassion for writers.

This Jane Friedman worked at Writer’s Digest, where she ultimately became publisher and editorial director, and recently she served as the digital editor for the Virginia Quarterly Review, where she led a digital overhaul of the magazine. She is now teaching digital media and publishing at the University of Virginia and writes a column for Publishers Weekly (I frequently have recommended her smartly written columns). The Great Courses has released her 24-lecture series, How to Publish Your Book and she has a book of her own forthcoming from the University of Chicago Press called The Business of Being a Writer (2017).

Given that her thinking, writing and teaching has placed her in position to know a great deal about how things are for writers these days, I thought it would be good to talk to the “other” Jane Friedman for Publishing Talks. Our stimulating conversation follows. What Jane has to say will be valuable and important for writers and publishers alike.

You can follow Jane Friedman at her website, where she offers a myriad of insightful, practical and useful information, advice for free, and also online courses and consulting services at very reasonable rates.

Nice quote from Jane on her site: “The 3 things very important to me: compassion, service, and independence. I avoid environments (or people) lacking these qualities, especially organizations without a strong service component—a strong why—driving their work-play.”

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Jesse Kornbluth: Married Sex

978-1504011259 – Open Road Media – paperback – 246 pages – $12.99 (ebook versions available at lower cost)

I’ve been a subscriber to Jesse Kornbluth’s excellent newsletter, HeadButler, for awhile now, and have very much enjoyed his approach to books, music and art (politics and culture too). In many ways, he represents to me the quintessential New York intellectual: smart, well read, opinionated and caring about the future of humanity and our civilization. He’s a writer of screenplays and a number of interesting and successful nonfiction books, and he has long been involved in the emerging forms and formats of online digitally-based culture, going back to his days as editorial director at AOL.

Married Sex is his first novel. It is short, extremely well written, and completely compelling. Jesse has brilliantly portrayed his characters, both male and female, and pinpoints them for the reader in very few words. It’s also a fun book to read. Sex with intelligence, you might say.

Without giving away very much of the story, let’s just say that the focus is on a couple who have been together a long time in a committed, deeply sexual romantic relationship. Then something happens that changes everything. You have to read the book to find out more. I think you will enjoy this book a lot. I love this line about it from Kirkus: “A libidinous fairy tale with an unusual Prince Charming.”

And I also think you will enjoy listening to my conversation with Jesse as well. He’s funny and trenchant, and we had a great time talking to one another about the book, his work, and how this book fits into his life. And oh yes, let’s get this settled right away – it’s a novel, not a memoir.

I often recommend Jesse’s newsletter and website to friends, HeadButler.com, what he calls “a cultural concierge site.” I’ve discovered and sometimes rediscovered a number of books and records through his literate and intelligent recommendations. It’s all free, based on the perhaps dubious concept of readers buying things he recommends from Amazon.

Jesse Kornbuth was the Editorial Director at AOL, was a contributing editor to Vanity Fair and New York magazines and is the author of four nonfiction books, including Highly Confident: The Crime and Punishment of Michael Milken. He has written several screenplays for ABC, PBS, and Warner Bros.

Married Sex is Kornbluth’s first novel. He lives in Manhattan with his family. I am looking forward to reading his next book.

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David Wilk talks with Carmen Giménez Smith of Noemi Press at Woodland Pattern

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

I recently had the honor of interviewing editor, writer and teacher Carmen Giménez Smith at the renowned Woodland Pattern Book Center in Milwaukee, Wisconsin. Carmen is the current editor of the now 50 year old literary magazine, Puerto del Sol, sponsored by New Mexico State University in Las Cruces. She is also the co-publisher and co-founder of the very fine literary publisher, Noemi Press.

Our conversation took place in on Friday, October 16, 2015 at Woodland Pattern in front of an active and interested audience. This live recording will enable listeners to learn a great deal about two dynamic literary organizations. Happy 50th birthday to Puerto del Sol, and congratulations to Carmen and her colleagues at Noemi for building a long lasting press that has been purposely constructed so that it will continue as a dynamic, living organization long into the future.

More about Carmen Giménez Smith here; she is an extraordinary poet, writer and teacher in addition to her work as editor and publisher. Her newest book is called Milk and Filth from the University of Arizona Press. She is a brilliant writer whose writing I have been grateful to discover. She is tough and politically engaged, her heart and soul showing through the words at every moment. I am sure she is a terrific teacher as well.

Length alert: this conversation is about 53 minutes. I hope you can find the time to hear it through to the end.

And special thanks to Chuck, Mike, Karl and Anne at Woodland Pattern for the opportunity to conduct this conversation in their space. It was really fun and I hope to be able to do this kind of thing again.

More about WP in this Writerscast interview with founders Anne Kingsbury and Karl Gartung from earlier this year.

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Mia Alvar: In the Country (Stories)

978-0-385-35281-9 – Alfred A. Knopf – Hardcover – $26.95 – 356 pages. Ebook versions available at lower prices.

Mia Alvar is a young writer who was born in Manila. She grew up first in Bahrein and then her parents came to America, so from her pre-teen years onward, she was raised and now lives in New York City. She went to Harvard and got an MFA at Columbia.

These bare facts don’t tell you much, but the stories collected in her first book, In the Country, most of which are well written and compelling, dig deeply into the Philippine diaspora experience. There are many different characters, different settings from Manila to Bahrein to America. Narrative voice changes depending on who Alvar wants you best to understand. There are a couple of interconnected stories, but otherwise, each piece stands alone, and as all good short stories, they are worlds unto themselves.

I liked each of the nine stories, and was struck by Alvar’s love for her characters and sympathetic to their predicaments and foibles. Each of the stories is fine, but I do have a favorite and will wonder if listeners who take the time to read this book will agree that the strongest story here is The Virgin of Monte Ramon.

It seems that every writer who publishes a collection of short stories, no matter how brilliant and powerful the stories may be, will be expected to be working on a novel. I can’t understand why being a great short story writer is not more respected in literary culture. So I feel the need to encourage writers to be comfortable continuing to work in short form if that is what they want to do. Nonetheless, Mia is indeed working on a novel and I expect it will be as good as her stories are. I just hope she will not leave behind the short form in which she excels.

Mia is smart and self possessed, and has alot of good things to say about writing and other things; our talk together was rewarding for me and I hope as well for you.

I think this author is going to be an important writer, so recommend you find this book and buy it.

I have to mention that this is a beautifully produced book, props to Knopf for continuing to make books you want to hold in your hands and read. And I also must mention that the book’s cover, which completely captures the ethos of the book, it is terrific work that both captures and equals the writing inside the book.

Author website here.

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David Wilk talks with Liz Dubelman about Vidlit

 

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve been talking with some of the people involved in our industry about how publishing might evolve as our culture is affected by technology and the larger context of civilization and economics.

I’ve now expanded the series to include conversations that go beyond the future of publishing. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in all sorts of forms and formats, as change continues to be the one constant we can count on.

It’s my hope that these conversations can help us understand the outlines of what is happening in publishing and writing, and how we might ourselves interact with and influence the future of publishing as it unfolds.

My friend, and sometimes colleague, Liz Dubelman is the founder and CEO of VidLit Productions, LLC, a renowned and well regarded book marketing and content-creating company. I’ve been a big fan of her work for a long time, since first coming across her wonderful and hilarious video promotion for the really fun book, Yiddish With Dick and Jane by Ellis Weiner and Barbara Davilman. In fact that video was one of the very earliest book trailers, and was certainly one of the best and most successful of the many that have followed it. As soon as I saw it, I quickly sought out Liz, and discovered how smart she is about online content and communities, and over the years we have collaborated on a number of projects.

From 2011 – 2013 Liz was VP, Production for JibJab Media, the pioneering digital entertainment company that specializes in personalized social expression and has provided laughs to 100 million users worldwide.

Liz co-edited and contributed to What Was I Thinking? 58 Bad Boyfriend Stories, which was based on the VidLit series of the same name. She is also a magazine writer of both fiction and nonfiction. Well over a million people have viewed her short story Craziest on the Web.

Prior to her digital career, she worked for ten years in film production. Her television work won her two Emmys – one as a producer and one as a director. She was the first woman member of the labor negotiating committee of I.A.T.S.E., New York local 644 (cinematographers), and is an establishing member of Women in New Technology.

Liz is now taking Vidlit into new areas of online book marketing and publishing. Vidlit is providing authors with a platform to help them with the challenging and complicated task of self promotion. The supposition, which seems correct to me, is that authors are often best at writing, and while in today’s publishing environment, they need to think about and act like marketers, that is not their core competency, and they will almost always need creative, intelligent and friendly helpers to do this kind of work for them. Vidlit comes from a writer’s imagination and mindset. Liz wants to make writers successful, bring their stories to audiences and she has a good track record of understanding how online media can work. What she has to say about writers and readers interacting in the new media environment is an ideal topic for a Writerscast interview.

I like the simplicity of Vidlit’s mission statement:

“…to make fiction and creative non-fiction indispensable. It’s our belief that stories help our lives to make sense.”

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