Publishing Talks: Interview with Jeff Deutsch of Seminary Co-op Bookstores

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some time back, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

This week’s podcast is one I am really excited about. Jeff Deutsch is the director of Chicago’s Seminary Co-op Bookstores, which calls itself the first not-for-profit bookstore in the United States whose mission is devoted to bookselling (there are other nonprofit bookstores of course, generally components of literary centers, like Beyond Baroque in Venice, California, Woodland Pattern in Milwaukee, and Writers and Books in Rochester, NY are examples).

Last spring I read a report of a Book Industry Study Group panel that included Jeff, and what he talked about immediately caught my attention. Deutsch was reported to have said that the model of bookselling we’ve inherited needs to be rethought: just facilitating more sales, more efficiently, is not the way for bookstores to survive. A bookstore that actually means something to readers will need to carry a deep backlist and to spend time helping readers discover new voices, new texts.

During that panel Deutsch said, “The publishing world and distributors—what you value is not our ability to sell books,” because independent bookstores can never sell in the same volume as Amazon. “Yet we all know how important bookstores are,” he said. As publishers and booksellers once knew, developing readerships for books and authors takes time and devotion that have been boiled out of the entire process now.

Jane Friedman’s outstanding book industry newsletter Hot Sheet compared Jeff’s approach to the Slow Food movement (I think that idea makes sense – I wrote a manifesto for publishers a few years ago on the idea of Slow Publishing, but never developed it enough to publish). Nina Barrett, owner of Bookends & Beginnings in Illinois (which has filed a lawsuit against Amazon), also on the BISG panel said “I think it’s like Alice Waters talking for decades about a sustainable food ecosystem and ultimately revolutionizing the food industry that way. That’s the point we’re at.”

As Jane pointed out, “independent booksellers will lose every time if they base their worth on the mere transactional value of selling books. His stance—that bookselling has a deeper meaning and cultural value—is indeed how boutique and online retailers outside of the Amazon ecosystem are positioning themselves for success.”

Deutsch also said, “We should figure out models that support the work that we’re trying to do, not shoehorn this other model of retail that is really just about buying and selling and not about culture….We all have vocational awe, but couldn’t we have vocational awe and still make a decent living?”

This conceptual framework resonates with me and I think is worthy of much more discussion. Why shouldn’t there be a nonprofit bookselling sector to promote literary and other noncommercial books and authors, just as there is a nonprofit theater? Why should we continuously try to fit a crucially important culture activity into a commercial model, and always fail?

I hope that hearing Jeff talk about this concept will help stimulate further discussion and concrete action. Please feel free to comment and if you are interested in helping, please be in touch.

Connect to the Seminary Co-op Bookstores website here.

Before joining the Co-op Deutsch was the director of stores for the Stanford Bookstore Group and prior to that managed the Cal Student Store at the University of California, Berkeley.

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Anders Dunker: Rediscovering Earth

Rediscovering Earth: Ten Dialogues on the Future of Nature – conversations with Anders Dunker – OR Books – 9781682195086 – Paperback – 240 pages – $23 – ebook versions available at lower prices

Thinking about how to think about climate, earth, humans on it, and the future, are major challenges for all of us who care about the future of our planet. It may be that most of us alternate between despair and rage, and even with an optimist’s outlook, we have trouble dealing with the sheer scope of what is happening to our surroundings (I think using the words “environment” and “earth” and “planet” has now become counterproductive).

I am constantly searching for writing, whether it is in books, online or in magazines, that will offer me constructive perspectives, different and hopefully better conceptual frameworks than those we have developed, toward making it possible to be both continually engaged and continually energized. I don’t usually feel I can do that on my own.

Anders Dunker’s collection of conversations with some of the deeper thinkers about the future and us in it, turns out to be very useful. The diverse viewpoints, the language of thoughtfulness and care, the commitment to inquiry, are all inspiring elements of this short book. And with such a diverse set of outlooks, it is possible to not lose sight of the core reason for this book to exist – to inspire hope.

Dunkers poses this question: “if we know that we are destroying the planet, our habitat, why do we continue to do it?” His dialogues attempt to investigate this question, and thereby come to some sense of how we might go forward, not ourselves alone, but the nature that we rely on, together.

This is the challenge we face right now. The challenge will be different in a few years, the unfolding story will force a reckoning. For now, those who read the stories in Rediscovering Earth will be able to come to a better sense of what we can and must do together in this moment.

Dunkers proposes that our future, nature itself, will be based on how we navigate the realm of culture, including philosophy, art and literature, the groundwork of our being, as much as or more than in scientific and technological matters. In order to act, we must redefine ourselves, become truly planetary citizens, and recognize how we are all connected, and then act upon, from that, understanding.

We had a terrific conversation, not only about the book and the contributors to it, but about how we will uncover the future and live in it together. A very hopeful experience. I came away from our talk fully energized, and feeling stronger.

Anders Dunker bio (from his website): Born in Norway, raised in the countryside in a family much dedicated to wildlife and nature. Educated in humanistic subjects and Cultural History at the University of Oslo, with Philosophy, Comparative Religion and Comparative Literature as main subjects. Teacher of Aesthetics and other subjects at the University of Oslo, Philosophy and Cultural History in Rome and Barcelona.

Senior lecturer at Kulturakademiet (Norwegian private college) for 10 years, now writer for acclaimed Norwegian & international newspapers and magazines (Le Monde diplomatique, LA Review of Books, NyTid, Vagant, Samtiden, Modern Times Review, Agora). Board member of the Norwegian Writers’ Climate Campaign,
Series Editor of Futurum Collection at Existenz Publisher (Norway) and Editorial Board Member at Technophany, a journal for Philosophy and Technology.

His current book projects include an essay on the future as seen from California and a volume on Peter Sloterdijk’s philosophy. Anders currently lives with his wife, an environmentalist and animalist singer, in Los Angeles, California. He is also a plein air painter.

From Dialogue One: “The Rediscovery of the Earth—with Bruno Latour”

Anders Dunker (AD): Historically, the age of discovery is over. Are we none the less in a new age—an age of rediscovery—that can lift our spirits and propel us past the nagging feelings of tragedy?

Bruno Latour (BL): Well, it is my way of being optimistic. It is my way of not taking part in the sense of doom. Scientifically and technically, it is perfectly rational to be a pessimist, but I don’t think it makes much sense politically. Optimism has nothing to do with technoscience—DNA plus cognitive science plus robots plus outer space. Instead it is connected with exploring the world we thought we knew. I will borrow the term from you and call our time period an age of rediscovery, even if it is grandiose. What we call local has quite a different meaning in relation to Gaia than it previously had. It now has many different dimensions. The rediscovery of a place is in some ways a cliché—since ecologists have been talking about the same thing for years—but this concept also leads to a different way of framing the world, it leads to another geometry, so to speak. Water gets another meaning. Ice gets another meaning. Industry is considered in relation to the amount of CO₂ in the atmosphere. We see things in new ways. Antibiotics have a different kind of globalization than weeds, for example.

AD: Traditionally, the concept of the local has had a flavor of subjectivity—existence circumscribed by the immediate horizon—in contrast to the scientific gaze, which purports to see everything as if from outer space?

BL: And here lies the error. The local is objective. The gaze from inside the critical zone is completely objective, it is just objective in a different way. What we see is real, but this reality only becomes visible if we learn what different parties are up to, what they need, what they want, what they can accomplish.

Buy the book directly from the publisher, OR Books.

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Douglas Rushkoff: Present Shock: When Everything Happens Now

978-1591844761 – Current – Hardcover – $26.95 (ebook versions available at lower prices, and paperback edition due February 2014)

“If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism.”

As it happens, I started this Writerscast project as an antidote to my own sense of what Douglas Rushkoff calls Present Shock, which is about how time, technology, attention, human intelligence, culture, meaning, advertising, commerce and belief systems that mark 21st century modern life have changed the way we experience our lives.  This is an important book that having read and thought about, I can highly recommend.

What is ironic is that all of the things about our time that Rushkoff talks about in Present Shock, our feeling of being too busy and overwhelmed with input, our inability to filter out what does not matter to us and to focus on what does matter most are all the reasons why so many people I know will end up not reading this book at all.  In fact the author felt those same issues during the writing of the book, and had to devise a plan and method that allowed him to concentrate on getting the work done.

You are not alone if you are feeling the need to make some space for yourself.  It took me much longer to read this book than it would have some years ago.  And it took me much longer to find the space in my life to write this short piece and post it than I am comfortable with.  Technology in communication has enabled tremendous gains for many of us, while at the same time enslaving us to our devices.

Rushkoff brilliantly describes what has happened to us – the end of narrative, changes in the way we perceive and operate in time, what he calls digiphrenia – mental chaos provoked by digital experience – our need to escape the present, and our inability to filter information and sensory input.  We instinctively know what he is talking about because we experience it ourselves every day.

But most of the time, most of us believe all of these concerns are personal and individual – how do I learn how to cope with the modern world?  I think Rushkoff’s point in this book is that these are not individual problems, they are structural, and we need to start thinking about ways we can alter the course of our culture, to take control of technology, to act rather than be acted upon.  In that way, this is an inspiring book, which I hope will lead to change in thinking and behavior.

I interviewed Doug about one of his earlier books, Program or Be Programmed.  He is a terrific talker as well as writer and I am sure you will enjoy listening to our conversation.

 

 

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Steve Lehto: Chrysler’s Turbine Car: The Rise and Fall of Detroit’s Coolest Creation

978-1569765494 – Hardcover – Chicago Review Press – $24.95 (e-book edition available)

Steve Lehto’s portrait of the Chrysler Corporation’s amazing effort to engineer a turbine powered automobile is a terrific book, and alot of fun to read.  You don’t have to love cars to enjoy this book, though I am sure it helps.  But even if you don’t care about engines, and the dedicated engineers who spent years working on the turbine car program, you will learn a great deal about the industrial, social and cultural history of post World War II America.

Like so many kids who grew up in the 50s and 60s, I was enthralled with cars of all kinds, and when the Chrysler Turbine was first unveiled in 1964, along with millions of other Americans, I was fascinated and captivated by it – not only was it a beautifully designed car, futuristic and smooth, but it featured an engine like nothing else the world had ever seen up to that time.  It was the Jet Age in automotive design, and here was a car with an airplane inspired engine in it.

The Chrysler Turbine represents an incredible commitment on the part of a major American automobile manufacturer to develop and popularize a truly radical alternative powerplant to the American driving public.

Chrysler’s turbine could run on almost any fuel – diesel, peanut oil, perfume, even tequila.  Imagine what would have happened if the company had been able to devote hundreds of thousands more engineering and testing hours to the development of this engine over an additional 40 or 50 years.  It’s entirely possible that we would not be worrying about hybrids, diesels and electric cars today.  Reading Chrysler’s Turbine Car will give you a great understanding of the challenges any major new automotive development must face in order to become widely popular.

After a number of years of development and several generations of engine development, Chrysler hand built 50 examples of the the Turbine (that was its only name) and made them available to selected members of the general public for testing.  Drivers could keep the cars for three months and were required to keep detailed logs of their experiences.  Chrysler personnel maintained all the cars, flying all over America to repair and sometimes rescue cars that had problems, large or small.  In all, the fleet registered over a million miles of testing, and performed extraordinarily well.  Chrysler gained a huge amount of publicity and increased sales of their regular new cars, as well as learning a tremendous amount through the extensive practical use of their radically designed and built Turbine car by real drivers.

Unfortunately, for a variety of reasons, Chrysler ultimately abandoned the program completely, and destroyed most of the cars they had built.  Only a few were saved and sent to museums to be put on display – which is where most of them still are today.  Interestingly, Jay Leno was able to buy one of Chrysler’s own survivors and now drives it regularly. Author Lehto was able to drive Leno’s Turbine as part of his research for the book, and Leno contributed a foreword to this book.

Lehto interviewed every surviving member of the Chrysler team that built and maintained the cars during their short period of glory.  He also spoke to many of the people who were lucky enough to be participants in the public lending program; their stories help make the book a fun and enjoyable read.

In many ways it is understandable why the Turbine car program was killed by Chrysler, even after so much effort and money had been invested in it.  For a single car manufacturer to introduce a radical new powerplant completely outside the mainstream of engineering practice was ultimately economically unsustainable.  But it’s impossible for us not to regret that Chrysler gave up on the multi-fuel efficient turbine in 1967, especially today, as we are facing a future when do not have a viable alternative engine to replace our dependable and thirsty reciprocating gasoline dependent engines.

This is a fun and worthwhile book to read, whether you are interested in cars, American history, culture, business or general nonfiction.  Author Lehto, an adjunct professor at University of Detroit – Mercy, has written a very readable book, full of interesting characters and great stories you don’t have to be a car nut to enjoy.

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