Publishing Talks: David Wilk interviews Dan Blank of We Grow Media

Publishing Talks began as a series of conversations with book industry professionals and folks active in media and technology, at that time, mostly talking about the future of publishing, books and culture. At the outset of this series, I was mostly interested in exploring what people were thinking about the changing economics and culture of publishing and reading.

Now, I’ve  expanded these talks to go beyond the future of publishing – in some cases, by going backwards to discuss the recent history of publishing, and in some instances, sideways into various other realms that interest me. I’ve talked with editors and publishers who have been innovators and leaders in independent publishing in the past, and into the present, and will continue to explore the ebb and flow of writing, books, and publishing in to document the cultural milieu around books, authors and publishers.

Dan Blank is an inspiring and practical thinker about books, authors and readers. We met a number of years ago, and in working with him on a project to help self publishing authors, I was impressed with his thinking and ideas for ways to help writers conceptualize marketing. I first talked to him for Publishing Talks all the way back in 2012 – you can listen to that interview here. I have continued to follow his work through his excellent email newsletter, and frequently, have been inspired by his writing, especially his view of how writers can thrive in a challenging environment. Since so much has changed in the publishing landscape over the past several years, I thought it would be valuable to talk to Dan again about his current work with writers, books, readers, and the way they are connected.

Dan did not disappoint. This interview is full of great advice for writers and anyone who is interested in connecting with audiences in today’s media-rich environment.

As Dan says about himself on his website, he “help(s) writers and creative professionals share their stories and connect with their audience.” He’s worked with hundreds of authors and many publishers as well. And he has written his own book too, making the process of writing and publishing the book part of his experience-based coaching – Be the Gateway: A Practical Guide to Sharing Your Work and Engaging an Audience.

Dan’s website, wegrowmedia.com is well worth spending some time with, and his newsletter has been a valuable source of ideas and inspiration to many.

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Publishing Talks: David Wilk interviews Dan Blank

In this series of interviews, called Publishing Talks, I talk to book industry professionals and other smart people about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and  economics?

I hope these Publishing Talks conversations will help us better understand the outlines of what is happening in publishing, books and reading culture, and how we can ourselves both understand and influence the future of books and reading.

Dan Blank is a very smart and perceptive guy.  He works with writers and publishers – as he says on his website,  to “make an impact and build their legacies.”  Through his company, We Grow Media, he offers a great deal of really valuable free advice – a terrific email newsletter and always interesting blog – along with paid courses and speaking engagements.  I’ve assiduously read just about everything he has written for quite a while now, and have watched some of his presentations on video as well.

Marketing is a tough subject for most authors and many publishers.  Dan always has clear and sensible advice and ideas for writers and publishers.  His ideas and perceptions have influenced my own thinking about how writers can operate in the new media environment.

So I am really pleased and honored to have had the opportunity to talk to him for Publishing Talks and bring what he has to say to my audience about marketing for writers and publishers.  I am certain that you will hear more than one actionable piece of advice or a cogent idea that will make you think, and question your assumptions. And if you get a chance to hear Dan speak in public, make sure you do, it will be well worth your while.

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