Douglas Rushkoff: Present Shock: When Everything Happens Now

978-1591844761 – Current – Hardcover – $26.95 (ebook versions available at lower prices, and paperback edition due February 2014)

“If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism.”

As it happens, I started this Writerscast project as an antidote to my own sense of what Douglas Rushkoff calls Present Shock, which is about how time, technology, attention, human intelligence, culture, meaning, advertising, commerce and belief systems that mark 21st century modern life have changed the way we experience our lives.  This is an important book that having read and thought about, I can highly recommend.

What is ironic is that all of the things about our time that Rushkoff talks about in Present Shock, our feeling of being too busy and overwhelmed with input, our inability to filter out what does not matter to us and to focus on what does matter most are all the reasons why so many people I know will end up not reading this book at all.  In fact the author felt those same issues during the writing of the book, and had to devise a plan and method that allowed him to concentrate on getting the work done.

You are not alone if you are feeling the need to make some space for yourself.  It took me much longer to read this book than it would have some years ago.  And it took me much longer to find the space in my life to write this short piece and post it than I am comfortable with.  Technology in communication has enabled tremendous gains for many of us, while at the same time enslaving us to our devices.

Rushkoff brilliantly describes what has happened to us – the end of narrative, changes in the way we perceive and operate in time, what he calls digiphrenia – mental chaos provoked by digital experience – our need to escape the present, and our inability to filter information and sensory input.  We instinctively know what he is talking about because we experience it ourselves every day.

But most of the time, most of us believe all of these concerns are personal and individual – how do I learn how to cope with the modern world?  I think Rushkoff’s point in this book is that these are not individual problems, they are structural, and we need to start thinking about ways we can alter the course of our culture, to take control of technology, to act rather than be acted upon.  In that way, this is an inspiring book, which I hope will lead to change in thinking and behavior.

I interviewed Doug about one of his earlier books, Program or Be Programmed.  He is a terrific talker as well as writer and I am sure you will enjoy listening to our conversation.

 

 

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Douglas Rushkoff: Program or be Programmed

978-1935928157 – Paperback – OR Books – $16.00 (ebook edition $10.00)

with terrific original illustrations by Leland Purvis.

I think this book, Program or be Programmed: Ten Commands for a Digital Age by digital critic and thinker Douglas Rushkoff, should be required reading for anyone interested in modern culture, politics or economics.  It’s a short book, densely argued, that requires careful reading and attention to its ideas.  Which probably makes it daunting to many in this era of fragmented ideas and short subjects.  But it’s divided into ten clear sections (note “commands” as in programming inputs, rather than “commandments” as in biblical instructions) and is well worth the effort a reader must put into reading it.

I spent more time with this short book than with many much longer books I have read recently.  And I am very happy I did.  As Howard Rheingold says “Thinking twice about our use of digital media, what our practices are doing to us, and what we are doing to each other, is one of the most important priorities people have today.”  It’s impossible not to agree.  And Rushkoff understands the complexity of behavior and thinking that the always-on, always-connected internet has brought to modern culture.

It’s not about whether the internet is good or bad, or whether online culture somehow supplants a more preferable offline one.  As the publisher says about this book, “the real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.”

Having the opportunity to talk about these ideas with Rushkoff was tremendously exciting and invigorating.  He’s a really smart guy whose clarity of thought I admire alot.  I’ve spent alot of time participating in, reading about and analyzing new media and modern culture myself, and I know I have learned alot from Douglas Rushkoff’s books and ideas.  I think Program or be Programmed is one of the most important books I have read in a long time.

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