Publishing Talks: Interview with Mark Hurst of Creative Good

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of fast-changing technology, culture, and economics.

Along the way, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

The latest visionary is Mark Hurst, who founded and operates Creative Good, a New York-based consultancy and creative platform. Mark has spent his career writing, speaking, and advising teams about how to create better products and services. I’ve been reading his impressive writing for years, and have long admired his thinking and approach to technology, culture, and human behavior. Much of what he writes and talks about can be applied to the publishing industry, especially as it relates to powerfully centralized tech companies like Amazon, Apple, and Google.

Along the way, the very creative Hurst also created the useful and cool Good Todo mobile productivity platform, the world’s first cross-platform todo list, which he described in his first book, Bit Literacy, in which he introduced the “empty inbox” method of managing email (now better known as Inbox Zero – a practice I try to follow daily with mixed success).

Mark also hosts Techtonic – see techtonic.fm – a weekly FM radio show on WFMU. Here’s the Techtonic podcast.

His book Customers Included describes how teams and organizations can create successful products and strategies by including customers, a practice I have often thought publishers could benefit from applying to marketing matters.

Brooklyn 1776, the educational mobile videogame by Hurst and the Creative Good team, won the 2016 Brooklyn Innovation Award for best indie video game.

Mark earned both a bachelor’s and a master’s degrees in computer science from MIT. He lives in New York City with his wife and son.

It was great fun for me to have the opportunity to speak with Mark for this Publishing Talks series on Writerscast. We talked about a wide range of issues that should be of interest to anyone interested in current publishing and media technology matters.

Website: creativegood.com
Email: mark@creativegood.com

Podcast: Play in new window | Download