Publishing Talks Interview with Ken Whyte of Sutherland House

I began Publishing Talks a number of years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met or worked with during the many years I have been in the book business.

More recently, I’ve been talking to book folks about what is going on in publishing today, quite often about the changes in marketing and promotion that have marked all media industries as social media has overwhelmed traditional media, creating an extremely complex and constantly changing environment.

One thing is certain about publishing – there are no final answers, but there are many really important questions that we should be asking all the time.

I recently had the opportunity to (virtually) meet and talk to Kenneth (Ken) Whyte, founder and president of the Toronto based Sutherland House publishing company. I discovered Ken through his excellent and thoughtful newsletter called SHuSh, where he writes about a wide range of book industry matters as well as people and books he is connected to or has published. Ken started in journalism and magazine writing and publishing, wrote nonfiction books himself, and then started Sutherland House. One might reasonably question why any sane person would start a commercial publishing house in the current troubled media environment, but Sutherland House appears to be successful and is clearly well run and intelligently managed. I thought it would be interesting and valuable to talk to Ken about his thinking about books and publishing. He is an innovator and clearly a smart publisher who has figured out how to sell books.

We talked about a wide range of subjects and concerns that will be of interest to anyone who follows current publishing and media trends. We talked about the current state of Canadian publishing, which is simultaneously similar and very different from the US publishing scene. And we talked as well about many of the challenges and opportunities that exist for publishers and authors in Canada and the USA alike. We talked about AI and its actual uses in publishing, consolidation in retail and how publishers must navigate markets, author income issues, ebooks, book pricing, changes in the overall media landscape, and much more.

From the Sutherland House website:

At Sutherland House, we believe in the power of a distinct aesthetic, and each of our publications reflects the unique essence of our brand. From inception to launch, every title undergoes meticulous market testing to ensure its resonance with our discerning readership. All of our books are simultaneously published in both Canada and the United States, supported by robust sales and distribution channels in both countries. 

Kenneth Whyte was editor-in-chief of Saturday Night Magazine, founding editor of The National Post, editor and publisher of Maclean’s, president of Rogers Publishing, and founding president of Next Issue Canada. He is the author of The Sack of Detroit: General Motors and the End of American Enterprise and The Uncrowned King: The Sensational Rise of Willian Randolph Hearst.

 

 

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Publishing Talks Interview with Leah Paulos Press Shop PR

Publishing Talks began years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met or worked with during the many years I have been in the book business.

More recently, I’ve been talking to book folks about what is going on in publishing today, quite often about the changes in marketing and promotion that have marked all media industries as social media has overwhelmed traditional media, creating an extremely complex and constantly changing environment.

One thing is certain about publishing – there are no final answers, but there are many really important questions that we should be asking all the time.

I recently had the opportunity to (virtually) meet and talk to Leah Paulos about some of these questions. Leah is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked in books and media for over 25 years. Leah has spoken on book publicity at Columbia School of Journalism, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents. She’s been a magazine editor and a writer, before shifting careers and becoming a book publicist in 2006. She launched her own business, Press Shop PR in 2012 and has worked on campaigns for over 300 authors since its launch, including for ON TYRANNY by Timothy Snyder, MARCH by Rep. John Lewis, and WELCOME TO THE UNIVERSE by Neil deGrasse Tyson.

In 2023, Leah launched Book Publicity School to bring professional PR support directly to authors, as so often today, book publishers require their authors to lead their own publicity efforts. With workshops and coaching programs, Book Publicity School provides authors with tools, strategies, and know-how to effectively advocate for their own work.

With an ever increasing abundance of book product in the market, every author and every publisher is desperately trying to figure out how to reach readers. Our creativity and ability to innovate are constantly being challenged. We need more conversations like this one to help spur us advance our thinking. Authors and publishers alike want to know what works, what doesn’t. And what is on the horizon. Since everything is changing all the time, the only way to keep up is to talk to as many people as possible about what they are doing and what they are observing. I hope this conversation will therefore be useful to writers, publishers, and readers as well.

Please ping me if you have any questions or ideas spurred by this discussion.

Press Shop PR website

Book Publicity School website

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Kevin Baker: The New York Game: Baseball and the Rise of a New City

The New York Game: Baseball and the Rise of a New City — Kevin Baker — Knopf Publishing – 9780375421839 – Hardcover — 528 pages — $35.00 — March 5, 2024 — ebook versions available at lower prices

I am guessing that anyone who knows me well will be aware that baseball has been a lifelong passion. I’ve written baseball poetry and stories, interviewed former players, and talked to writers about baseball many times over the years. I’ve read hundreds of baseball books, and published a few as well.  Among the legion of great baseball novels, Kevin Baker’s Sometimes You See it Coming is one of my all time favorites. And of all the nonfiction baseball books I’ve come across, his newest book, The New York Game is among the very best.

In this The New York Game, Kevin tells the history of America’s greatest city through the lens of America’s greatest game. He is a masterful story teller, weaving together multiple strands of cultural, political, economic, and geographic history to create a brilliant tapestry from the beginning era that baseball was invented in the New York City environs, through its glory years, ending with World War II (and leaving us waiting for the sequel that will cover the 80 years since).

One element that sets this book apart from so many other books about baseball history is that Baker seamlessly writes about the often overlooked stories of Black and Hispanic baseball players and particularly the crucial importance of the Negro Leagues in American sports history. Race and sports reflect back all the flaws and foibles of the American experiment in sometimes painful and jarring ways. Understanding (and facing) how baseball – its ownership, management, players, and fans – dealt with race and racialism over the course of American history is crucial to understanding who we are today.

Even readers who think they know all about New York City baseball will learn from this book, and will enjoy Baker’s stories about the game, always cast in his fast-moving, highly literate style. There are so many stories, vignettes, portraits and analyses, it is impossible to list them all, not just the already famous, but many figures even those of us who have studied baseball or grew up in New York will have heard of before.

I’ve interviewed Kevin twice before for Writerscast, including for his excellent socio-political economic book about modern New York City, The Fall of a Great American City. (co-published by City Point Press and Harper’s Magazine in 2019).

I cannot recommend this new book more highly, even for those who do not identify as baseball fans. Not only will you gain a deeper understanding of the history of our largest and most dynamic city, you’ll be entertained throughout by a master storyteller. It’s one of those rare books you will have trouble putting down once you start reading.

Author website

Buy the book.

Writerscast interview with Kevin about The Fall of a Great American City

 

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Karl Marlantes: Cold Victory, a Novel

Cold Victory: A Novel — Karl Marlantes — Atlantic Monthly Press – 978-0-8021-6142-0 – Hardcover — 352 pages — $28.00 — January 9, 2024 — ebook versions available at lower prices

I have to confess at the outset that Karl Marlantes has become one of my favorite authors of recent times and his latest book Cold Victory, is yet another outstanding novel from this author, whose first novel, Matterhorn, was published in 2010 after a full thirty years of effort. I’ve had the pleasure and privilege of interviewing Karl for all three of his previous books, each of them very different in subject matter and approach. A characteristic that is common to all of this author’s books is his extraordinary ability to create believable, wonderful characters that truly come to life on the page.

Cold Victory is related Karl’s 2019 novel Deep River, through a single common character. Deep River is set in the Northwestern United States in the early twentieth century, while this new book takes place in Finland right after the close of World War II. It’s safe to guess that most readers, like me, will be unaware of Finland’s complex role in that war, allying first with Germany to fight the Soviet Union to keep the latter from taking over its much smaller neighbor, and then allied itself with the Allies to fight Germany. Basically, Finland fought anyone and everyone to maintain its independence. In the aftermath of WWII, Finland was forced to pay reparations to the Soviets and gave up 10% of its land to the USSR.

In Cold Victory, the main characters are American and Russian, but the countries and the people of Finland have equal importance to the story. The American and Russian protagonists are two couples of similar age, but with such different life experiences that they must relate to each other on what they do share — honor, and love of soldiering for the men, commitment to their children and friendship for the women.

In the early parts of the novel, Marlantes sets the scene – his knowledge and appreciation for Finland, its culture and history, is palpable, and he uses his extensive knowledge to build a solid background for what develops into a riveting story that is sometimes extremely uplifting and often painful, as the tragedy at the center of the book unfolds. Marlantes’ story telling is vivid and powerful, the energy of his words always pulling us forward.

And I have to note that Karl has mastered his material – the descriptions of cross country skiing through bitter cold Finland are brilliantly portrayed. Be prepared to feel the cold in your soul.

This is another terrific novel from an outstanding writer whose skills are constantly evolving. And Karl is always a pleasure to speak with. Please enjoy our conversation and I hope you will pick up this book.

“For the history lesson alone, Cold Victory is memorable.”—Mark Steve’s, NY Journal of Books

Karl Marlantes graduated from Yale University and then was a Rhodes Scholar at Oxford University, before serving as a Marine in Vietnam, where he was awarded the Navy Cross, the Bronze Star, two Navy Commendation Medals for valor, two Purple Hearts, and ten air medals. He lives in Washington State.

Interview about Deep River

Interview about Matterhorn

Interview about What It Is Like to Go to War

Buy Cold Victory

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Sarah Neidhardt: Twenty Acres A Seventies Childhood in the Woods

Twenty Acres: A Seventies Childhood in the Woods – Sarah Neidhardt – University of Arkansas Press – Paperback – 320 pages – 9781682262276 – $29.95 – Published March 7, 2023. Audiobook and ebook versions available at varying prices.

Twenty Acres is a wonderful, rewarding family memoir that will resonate both for elder veterans of the sixties and seventies “back to the land” counter culture but most especially for their now adult children, of which author Neidhardt is one. She was just a baby when her quite intelligent, middle class, young, naive parents left Colorado Springs to move to an extremely isolated part of the Arkansas Ozarks, where despite being woefully unprepared and underfunded, they managed to build a cabin and set out to live their lives and raise their children away from the materialist world they came from.

Their idealism was quickly met with the harsh realities of country life, of course. Sarah Neidhardt’s early life with her struggling parents and her siblings was not easy, and the crushing poverty and difficulties they endured as a family are reconstructed by Neidhardt as a way to understand her early life in deeply rural Arkansas. Still, the book is filled with many joyful and humorous moments – it’s not an altogether dark story, but a complex one that is filled with the ambiguities and complexities of family life in any time or place.

This story is similar to other back to the land adventures I’ve read that did not end well, or ended with the participants deflated by the rigors of a life they were never prepared for, though it is different from some because of the relatively extreme isolation the Neidhardt family experienced. Communards had it better in some ways than those who set out on their own in places where the culture was so deeply foreign to their generally urban or suburban backgrounds and counter culture values. But the underlying conflicts of culture, education, expectations, and the challenges of rural life really are common for so many of the children of the counter culture, unwilling participants in what was generally a short-lived socio-political explosion that had long lasting ramifications for its youngest and most innocent participants (even as that era’s most deeply held values and beliefs have survived and become entwined in modern culture in so many important ways).

It’s been more than fifty years since the era of the hippies, and books like this one will help set down and explain the history of that brief period of time, when so many young people thought we could change the world for the better. Talking to Sarah about her book, her family, and the process of writing their story was rewarding for me and I hope for all who listen to our conversation.

Sarah Neidhardt has worked as a bookseller, secretary, paralegal, copyeditor, and stay-at-home mother. She grew up in Arkansas and Northern California and now lives in Portland, Oregon, with her husband and teenage son.

“Disillusioned with the modern world and idealistic about living closer to nature, Sarah Neidhardt’s parents packed up from Colorado–a place that some other back-to-landers would seek out–and moved to small, isolated Fox, Arkansas to attempt living completely self-sufficiently and off-the-grid. In this memoir, Neidhardt examines her memories from that time, and also pinpoints one of the most particularly problematic parts of the back-to-the-land movement, which is that many of its participants were anchored in privilege. … A memoir infused with both empathy and inquiry.”—–Wendy J. Fox, Electric Literature

Author website here.
Buy the book here.

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Lee Klancher: The Farmall Century 1923-2023

The Farmall Century 1923-2023: The Evolution of Red Tractors and Crawlers in the Golden Age of International Harvester – Lee Klancher – Octane Press – Hardcover – 9781642341393 – 384 pages (11.8 x 10.5) – $59.95 – October 26, 2023

This fantastic coffee table book is a massive, well-researched, detailed, extensively illustrated, and very readable history not only of the International Harvester Farmall tractor, but of the people and company that built, marketed and sold it all over the world. Even if you have no interest whatsoever in tractors as motorized, wheeled devices, this story is compelling. Farming was once what the majority of Americans did for a living, and while the numbers of farmers has declined steadily during the last hundred years, the industries that emerged in the industrial age to convert American agriculture from horse to engine driven agriculture were a crucial part of the story of modern America and the world we fed (and still, to some measure still feed).

As a history of an important part of our agro-industrial economy, The Farmall Century is indispensable. If you are interested in American history, this book will captivate your imagination and make you think about the incredible ambition, ingenuity, inventiveness, and commitment of so many individuals who built these industrial companies, and you will also find reasons to think about the downsides of our industrialized agriculture too.

Lee Klancher probably knows more about tractors and farmers than anyone you will ever come across. He not only writes and takes photographs for his books, he is also the founder and operator of the leading tractor related book publisher, Octane Press, in Austin, Texas. I interviewed him about Octane for the Publishing Talks series back in 2016 because I think the kind of focused niche publishing he does is so interesting.

In any case, I love anything with wheels, and even though I did not grow up on a farm and have never driven a tractor, I had a great time reading Lee’s beautifully written and produced Farmall book. Talking to Lee about it was an additional pleasure. I hope you enjoy our conversation as much as I did. Here’s a link to the book, and here’s a link to Octane Press, which is a fun site to visit also. There are plenty of tractor books there, but much more too, a great many treats, especially if you like wheeled vehicles.

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John Oakes: The Fast: The History, Science, Philosophy, and Promise of Doing Without

The Fast: The History, Science, Philosophy, and Promise of Doing Without—John Oakes—Avid Reader Press / Simon & Schuster—Hardcover —9781668017418—320 pages—$30—February 13, 2024—ebook versions available at lower prices

If you’re expecting to find a “how to guide to fasting” you will have to look elsewhere. John Oakes is far too good a writer and thinker to spend his time writing something simple like a guide book or even a “rah rah” tome aimed at encouraging you to take up the idea of “intermittent fasting” for yourselves. You might decide to try it out after reading The Fast, but that’s not his purpose and not why you should want to read this book. If you are already engaged in fasting, you should read this book. Perhaps it will be most especially useful during the meditative moments while you are in the midst of your own fast.

Oakes is more interested in a deeper approach to this practice, giving it historicity and enabling us to explore for ourselves how denial of a core bodily function can alter consciousness and help us better understand ourselves. This kind of antidote to the habits of modern life does have an appeal to many of us, but even if you are not going to be a practitioner, you will find yourself captivated, as he is, by the science, history, philosophy and spiritual background of fasting and the denial of physical needs. For Oakes, the ideas and the connection to human spirituality are as important as the specific practices themselves. I’m glad of that, as it makes reading this book that much more rewarding to engage with.

I will also note that Oakes, who has been an editor and publisher for many years, is a really terrific writer and therefore you can read this book for the pleasure good writing affords. As I am sure many of you who listen to this podcast have noticed, there are a lot of badly written books out there and no one wants to spend their limited time reading them. Given the vast number of choices of what to read, it is a particular joy to discover a really good writer. Bravo Oakes for spending a lifetime learning how to write, and bravo Avid Reader Press for publishing this book. I hope you will consider reading it yourself after you listen to our conversation here. Whether you decide to fast or not. For myself, much as I like this book, I am happier eating than not, even if it is an indication of my generally shallow approach to spirituality.

I’ve known John Oakes for a number of years through our mutual involvement in independent publishing. He is currently the publisher of The Evergreen Review. He is also editor-at-large for OR Books, which he cofounded in 2009. OR has been a singularly contrarian publisher for many years, built to demonstrate an alternative approach to traditional reliance on a certain popular online bookseller. Oakes has written for a variety of publications and The Fast is his first book.

We had alot of fun talking together about John’s book. Enjoy…

You can buy The Fast here. 

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Baron Wormser: The Road Washes Out in Spring

The Road Washes Out in Spring: A Poet’s Memoir of Living Off the Grid – Baron Wormser – Brandeis University Press – 9781684581603 – 214 pages – paperback – $24.95 – March 7, 2023 – ebook versions available at lower prices

Baron Wormser is a poet and prose writer whose work I have been familiar with for many years. Back in the 1970s, he and his wife Janet, moved to rural Maine as part of the “back to the land” wave that had been inspired by hippies and the Stewart Brand’s influential Whole Earth Catalog and especially the writings of the now almost mythic Helen and Scott Nearing, vegetarians who pioneered simple living in the 1930s and 40s.

His memoir of that time was originally published almost twenty years ago and now there is a new edition of this meditative, almost poetic narrative of simple living.

Baron and his family lived in a house they built in Maine with no electricity or running water. Much like the Nearings, they raised (and canned) much of their own food, carried water from their well, and read through the long winter nights by the light of kerosene lamps.

As Wormser states early in this book, living off the grid was not meant to be a statement of anything. In fact, as complete novices to the life they set out to live, it turned out that they had built their house in a place that there was no electricity and initially they could not afford to pay to have power lines run to their house. As time went on, they embraced the simplicity of their rural lives and learned from their experienced neighbors, for whom life was not a choice and “lifestyle” would have been a meaningless term.

Wormser refuses any simple understanding or explanation for the lives he and his wife chose for the twenty five year period during which they raised their children and became integral to the local community. He writes about nature and the simple life without sentimentalizing anything, appreciates the good and faces the difficulties head on without failing to note the complexity of everything we prefer to think of as simple. He is a careful thinker and writer, and his poetic self is a presence at all times.  Here is a lovely excerpt from the book:

If there is such a thing as a mutable eternity, it is snow falling in the woods. I am thinking of a windless, steady plummeting. Nothing is moving except for snowflakes. You can hear the snow faintly ticking on the pine needle branches. You can hear it descending—a soft sift of air. You are held in the hand of something enormous yet gentle, something extraordinary yet calming, something evanescent yet quite palpable (from a Latin word meaning “to touch gently”). Every surface receives the snow in its way. A large, fallen, curled maple leaf collects the snow in its center. A boulder”s stored heat resists the snow at first. Then its surface turns wet as if it were raining. Then with un-boulder-like delicacy a thin frizz accumulates. On top of the garden gate a fragile white skein begins to perch. Little, almost derby-like hats grow on the garden fence posts. The mown grass around the house fills in gradually. The stiff, frozen blades seem like little heights. Then the snow, as it mounts, receives itself. Another landscape is created and for months we live in that landscape.

When I was in my twenties, I shared the impulse to “head for the country,” where I tried and failed to make a go of living on the land. I greatly admire and appreciate what the commitment that Baron and his family made to live in Maine for a quarter century. And it was a deep pleasure to read this memoir of that time.

In 2000 Baron was appointed Poet Laureate of Maine by Governor Angus King. He currently resides in Montpelier, Vermont, with his wife. In 2009 he joined the Fairfield University MFA program. He works in schools with both students and teachers. Wormser has received the Frederick Bock Prize from Poetry and the Kathryn A. Morton Prize along with fellowships from Bread Loaf, the National Endowment for the Arts and the John Simon Guggenheim Memorial Foundation. In 2000 he was writer in residence at the University of South Dakota. Wormser founded the Frost Place Conference on Poetry and Teaching and also the Frost Place Seminar. His most recent book of poetry is The History Hotel, published by CavanKerry Press.

In other rooms and beyond those rooms
So much was occurring that went on happily
And unhappily, indifferent to protocols,
Brimming with anemones, half-heard melodies,
Averted glances. 

(from “Elegy for the Poet Adam Zagajewski”)

Author website

Buy The Road Washes Out in Spring

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Publishing Talks: An Interview with Shouvik Paul of CopyLeaks

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series grew to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

I met Shouvik Paul a number of years ago when he was working for SharedBook, a company for whom I did some consulting work. He is a really smart guy and has been involved in a variety of technology related start ups during his career. Shouvik is currently the Chief Operating Officer of Copyleaks Inc., an award-winning AI-based text analysis company whose primary work is to identify potential plagiarism and paraphrasing across nearly every language, detect AI-generated content, and provide generative AI governance and compliance solutions. For obvious reasons, this kind of technology will be of interest to all kinds of publishers and content owners.

CopyLeaks has been working in AI for years, and now that AI in many different applications will become crucial for the book industry to understand and apply, I thought this would be a great opportunity for me and for Publishing Talks listeners  to learn more about where this is all headed from someone who knows alot more than most of the rest of us.

I think this conversation will spur your thinking in a variety of ways. It certainly has inspired me to learn more about AI and how it can be used, what the risks of using it are, and how we need to think about AI both within the book business and in our overall culture. Don’t be surprised if this changes your outlook on the way AI will affect our business and hopefully it will inspire you as to learn more about it as well. The book industry cannot afford not to recognize how this technology will change our lives in so many ways.

Shouvik lives in Manhattan with his two daughters; he wanted me to note here that they refer to him as “That guy who has to stop and pet every dog that passes by” — which is a pretty great recommendation, in my view.

CopyLeaks.com

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Publishing Talks: Interview with Josh Schwartz of Pubvendo

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

Josh Schwartz is someone I met at a Book Expo several years ago (remember trade shows? Book Expo, previously known as the American Booksellers Association was an important social gathering for the book industry for more than 50 years, fostering a sense of community that is now lost). As often was the case at old-fashioned industry gatherings, it was purely a chance connection, as we sat together to eat lunch at the Javits Center one busy afternoon. That meeting is emblematic of how a good trade show can work – a chance meeting with someone that turns into a long term business connection and friendship.

Josh was then just launching his company, Pubvendo to specialize in digital marketing for books, working with authors and publishers of every size and kind. Now that it’s been some years he and his team have been at it, the work puts him in the middle of a very interesting part of the book business. Most of us agree that while publishing is not without challenges, marketing is the hardest thing we do. Every new book that is published is an entirely new product (unless it is part of a series or written by an author with an established brand). Every new book must be thought about and in some way “represented” or “presented” to potential readers, booksellers, librarians, media outlets, all of whom are busy, often overwhelmed with information, and hard pressed to notice any one book over any other. How do we find readers and help them discover our books when they have so many other books and media forms to choose from? That is the challenge of book publishing in the digital era. Data driven online marketing as practiced by Pubvendo and only a few other businesses is one way for publishers and authors to make those crucial connections. And while it might be “inside baseball” for some, this is a subject that most of us in the book business have to think about all the time.

Josh is both the Founder and Chief Executive Officer of Pubvendo, which makes him responsible for digital campaign methodology, strategy, and execution. He started in the book business in 2010, working for digital production companies, Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University.

Aside from his literary interests, which inform his day-to-day work with publishers and authors, he’s willing and able to engage with a variety of subjects and try to find ways to connect books of all kinds with the right readers – especially the ones who want to buy those books. It is no easy thing to navigate the continuously changeable online universe, but Josh seems better equipped than most to figure it out and at the same time, have some fun and enjoy the ride.

In this conversation, we covered a wide range of topics relating to marketing and publishing – primarily focusing on digital matters but really this is about marketing books in an extremely complex and constantly changing environment. We even talked about AI, the latest and greatest in a series of “new developments” that have faced book publishing over the last twenty years or more.

One thing is certain – there are no final answers, but there are always alot of really important questions.

Pubvendo website.

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