Lee Klancher: The Farmall Century 1923-2023

The Farmall Century 1923-2023: The Evolution of Red Tractors and Crawlers in the Golden Age of International Harvester – Lee Klancher – Octane Press – Hardcover – 9781642341393 – 384 pages (11.8 x 10.5) – $59.95 – October 26, 2023

This fantastic coffee table book is a massive, well-researched, detailed, extensively illustrated, and very readable history not only of the International Harvester Farmall tractor, but of the people and company that built, marketed and sold it all over the world. Even if you have no interest whatsoever in tractors as motorized, wheeled devices, this story is compelling. Farming was once what the majority of Americans did for a living, and while the numbers of farmers has declined steadily during the last hundred years, the industries that emerged in the industrial age to convert American agriculture from horse to engine driven agriculture were a crucial part of the story of modern America and the world we fed (and still, to some measure still feed).

As a history of an important part of our agro-industrial economy, The Farmall Century is indispensable. If you are interested in American history, this book will captivate your imagination and make you think about the incredible ambition, ingenuity, inventiveness, and commitment of so many individuals who built these industrial companies, and you will also find reasons to think about the downsides of our industrialized agriculture too.

Lee Klancher probably knows more about tractors and farmers than anyone you will ever come across. He not only writes and takes photographs for his books, he is also the founder and operator of the leading tractor related book publisher, Octane Press, in Austin, Texas. I interviewed him about Octane for the Publishing Talks series back in 2016 because I think the kind of focused niche publishing he does is so interesting.

In any case, I love anything with wheels, and even though I did not grow up on a farm and have never driven a tractor, I had a great time reading Lee’s beautifully written and produced Farmall book. Talking to Lee about it was an additional pleasure. I hope you enjoy our conversation as much as I did. Here’s a link to the book, and here’s a link to Octane Press, which is a fun site to visit also. There are plenty of tractor books there, but much more too, a great many treats, especially if you like wheeled vehicles.

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David Wilk interviews Lee Klancher of Octane Press

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. I’ve talked with publishing industry leaders about how publishing has and will continue to evolve and now include conversations that go beyond the future of publishing. I’ve had conversations with editors and publishers who have been innovators and leaders in independent publishing in the past and present. This series of talks continues to explore the ebb and flow of writing, books, and publishing.

For the past several years, I’ve been talking to editors and publishers of independent presses about their work. Many of them have been literary publishers. But there are a number of really excellent independent presses that have achieved success in other subject areas. It usually requires being specialized and knowledgeable about a specialized field, and being integral to a specific community of enthusiasts and readers, to find and sustain success.

Octane Press is one such endeavor. This fine publisher focuses on cars, farm machines, motorsports and motorcycles. This may seem a relatively narrow niche of readers, but it is one that works well for this publisher. Founded by photographer, writer and editor Lee Klancher, Octane Press is an excellent example of how to successfully build a print-based publishing business in the modern era. The company has won an array of awards, and has grown steadily since it began. I am very pleased to have had the opportunity to talk to Lee about his work and the story of Octane Press, and I think listeners interested in contemporary publishing will find his story compelling and his experience valuable.

Lee Klancher has been publishing great stories for more than twenty years. As an editor and publisher, he has worked on some of the most-respected and best-selling books in transportation publishing. He is a prolific author and an excellent photographer, and has contributed content to more than 30 books, as well as dozens of national magazines including Men’s Journal, Draft, and Motorcyclist.

Lee has taught writing and photography at the Minneapolis College of Art and Design. He is best-known for his photography of collectible farm tractors that appears in his books and calendars. Lee lives in Austin, Texas, where Octane Press is located. 

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