Publishing Talks: Interview with Roxanne Coady of R.J. Julia Booksellers

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some time ago, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers, booksellers, and others who have been innovators and leaders in independent publishing in the past and in the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have known over the many years I have been in the book business.

Bookstores have been an essential part of my entire life, even from early childhood, one benefit of growing up with a writer as father. Independent bookselling thrived from the late seventies into the late 1990’s, no doubt reflecting the Baby Boomer generation’s enthusiasm for books and ideas. The last twenty or more years have been very different, and now there are far fewer communities that support bookstores than at anytime in the past fifty years. Bookstores (along with public libraries) are a crucial element of a healthy culture, far more valuable than their size and scope would suggest. Local communities benefit from the presence of bookstores in many ways, and literary culture needs them too, as visible representations of a reading culture. Ideas grow and spread from books, but culture is also built around physically being present with one another.

So it is important for us to find ways as readers and literary citizens, to support bookstores, and it is equally important for booksellers to locate themselves, create and support communities around their stores, to support their workers and to make themselves meaningful enough to be thrive, despite the challenges of being small businesses in a mass-oriented consumer culture.

There are quite a few examples of booksellers who have made just such an impact, and their experiences and ideas are important for all of us to share and understand. It has been a particular pleasure for me to have known and worked with Roxanne Coady, the founder and owner of the exceptional R.J. Julia Booksellers, in Madison, Connecticut. We first met when Roxanne came to Connecticut to establish her new business after pursuing a successful career as a CPA in New York City. Over the years, I have spent many hours browsing their shelves, attending author events, and enjoying the cafe.

R.J. Julia has thrived during the period when local bookselling has faced an array of challenges, first from chain bookstores, then from Amazon and the rise of online retailing, and of course most recently, the pandemic. Throughout this time, Roxanne and her staff have innovated on many levels, including creating a drive-by pickup window for busy parents, putting on over 300 events a year (some of which are with celebrity authors), establishing an active email newsletter, providing online sales with speedy service, podcasting, and building an active book club. Throughout, the emphasis on community, care for staff as individuals, and listening to customers have been paramount characteristics of the enterprise. There is a bit of practical magic at work there, I think.

After more than 30 years of hard work and success, it’s obvious that Roxanne has quite a bit to say about what it takes to be a successful bookseller, to be a locally based business, and to be a crucial part of literary culture. I believe that our conversation should be meaningful for anyone interested in the future success of bookstores and the importance of building a real literary culture within a society that does not put enough value on books, authors, writing.

We need more bookstores! Visit the R.J. Julia Bookseller website and sign up for their newsletter.

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